AVP, Acquisitions and Engagement Manager – Walgreens

Synchrony•Costa Mesa, NC

20h•Hybrid

About The Position

This role reports to the Marketing Leader and is a key contributor to the Walgreens CRM strategy. It will manage, implement, and measure marketing initiatives that drive in-store new applications and account acquisitions, and will partner with the Lifecycle Leader to execute and manage PLCC lifecycle campaigns. The role will collaborate with Walgreens Lifecycle, Digital, and Loyalty leaders to ensure efficient, effective, and timely program execution. This position is open to all U.S. SYF hybrid, hoteling, and virtual hub locations.

Requirements

Bachelor's Degree in Marketing, Business or Digital related field OR in lieu of degree, high school diploma/GED and 4+ years of Marketing experience.
At least two years of marketing or related experience preferably in credit card or financial services.
At least two years of strong project management experience.
Ability to travel as needed (~20%).
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

Project management experience
Deadline driven
Marketing experience in the financial industry
Understanding of credit card products and credit marketing
Familiarity with Loyalty products and campaigns
Strong problem-solving skills with a demonstrated ability to evaluate situations looping in the cross functional teams
Outstanding communication, relationship building and collaboration skills
Champion of marketing metrics and program measurement (incremental sales calculation, campaign profitability, break-even analysis)
Ability to interact effectively with key client contacts

Responsibilities

Lead in-store acquisition and PLCC activation programs (e.g., POS offers, in-store signage, store goals, recognition, and accountability).
Serve as the primary contact for the Walgreens in-store acquisition and PLCC marketing strategy
Own in-store acquisition testing and measurement in partnership with Analytics (briefs, targeting criteria, test matrix, timelines, execution, and results analysis).
Collaborate with Lifecycle, Loyalty, Digital, and Field teams to prioritize and deliver acquisition channel roadmap enhancements.
Partner with the Lifecycle Leader on shared initiatives (e.g., co-brand campaign setup and execution oversight).
Implement client marketing campaigns with central teams (Marketing Solutions, Loyalty COE, Legal/Compliance).
Partner with Engagement, Field Sales, and in-store teams on campaign execution, signage, incentives, and training.
Act as the team SME for Walgreens Marketing and Legal Reviews.
Lead end-to-end program development and execution: creative development, campaign workbook setup/approvals, collateral management, legal revisions, and agency/vendor management.
Manage the internal campaign review process and required approvals (Legal, Compliance, Fair Lending, Loyalty Review Board).
Maintain campaign tracking and results documentation across Acquisition and Lifecycle; build and manage a centralized repository of campaign summaries/results.
Ensure strong controls and accuracy for campaign/reward submissions to support clean audits.
Identify and scale effective marketing techniques and platform capabilities in partnership with central teams.
Support additional strategic projects and other duties as assigned.