Automotive Sales Consultant: Napleton Buick GMC Crystal Lake

Napleton.Autos•Crystal Lake, IL

3d•Onsite

About The Position

Napleton Buick GMC Crystal Lake is seeking an Automotive Sales Consultant. This role involves guiding customers through the entire vehicle purchasing process, from initial contact to handing over the keys. Unlike high-volume, low-price dealerships, this store focuses on selling premium products like Denali and AT4 trucks, Yukons, Enclaves, and Envisions, emphasizing product knowledge, customer experience, and higher gross profit per unit. The ideal candidate is someone people trust, who follows through on commitments, and is motivated by performance-based pay rather than fixed hours. This position is suitable for individuals who prefer in-depth customer interactions over rushed sales, and who are interested in selling on value and product features.

Requirements

Strong communication skills and a genuine willingness to talk to strangers.
Self-motivation; ability to work independently without constant supervision.
Reliability and a professional appearance.
Basic computer and smartphone proficiency.
Valid driver's license with an acceptable driving record.
Availability to work a retail schedule, including Saturdays.
Ability to pass a background check and pre-employment screening.
High school diploma or equivalent.

Nice To Haves

Previous automotive sales experience, especially in a near-luxury or premium-trim store.
Commissioned sales, retail, restaurant, hospitality, or customer service background.
Experience selling on value rather than lowest price (e.g., jewelry, furniture, real estate, home improvement, high-end retail).
Leasing knowledge, or a willingness to learn it properly.
Familiarity with trucks, trailers, boats, or trades.
Small business, commercial, or fleet sales experience.
Bilingual (Spanish is a significant advantage).
Comfort explaining EVs, charging, and Super Cruise to skeptical customers.
Military service.
CRM experience.

Responsibilities

Greet and qualify walk-in traffic to understand customer needs.
Respond promptly to internet leads and phone inquiries to secure appointments.
Conduct product demonstrations and test drives.
Clearly and honestly present pricing, payment options, lease structures, and trade-in values.
Sell the value of higher trim levels (e.g., Elevation to AT4, Preferred to Avenir) by explaining the benefits.
Ask for the sale, handle objections, and close deals.
Work lease maturities and equity opportunities.
Stay in touch with past customers for referrals, service, and repeat business.
Maintain consistent contact with unsold prospects to nurture deals.
Log every customer interaction in the CRM.
Master product knowledge for GMC (Sierra, Canyon, Terrain, Acadia, Yukon, Hummer EV) and Buick (Envista, Encore GX, Envision, Enclave), including trim levels, features, and competitive advantages.
Understand truck capabilities, including towing, payload, GVWR, GCWR, and different configurations.
Articulate the benefits of full-size SUVs (Yukon/Yukon XL) against competitors.
Explain vehicle performance in winter conditions, including AWD/4WD systems and road salt resistance.
Educate customers on EVs (Hummer EV, Sierra EV), home charging, public charging, and range considerations.
Demonstrate and explain Super Cruise technology.
Understand and leverage GM Business Elite programs for commercial and fleet sales.
Complete GM manufacturer certification training for both brands.
Stay current on new and pre-owned inventory and available incentives.
Coordinate with the finance team and management on deal structure.
Perform thorough vehicle deliveries, including setting up connected services and features.
Follow up post-sale to ensure customer satisfaction and earn good survey scores.
Represent the store professionally in the community to drive reputation and referrals.