Automotive Sales Consultant

LaFontaine Ford of Birch Run • Birch Run, MI

14d

About The Position

LaFontaine Ford of Birch Run is part of the nationally recognized LaFontaine Automotive Group, founded in 1980. With over 2,500 employees and multiple retail locations, we are committed to building lifelong relationships that connect families and strengthen communities. Our mission is to personalize the automotive experience while promoting a positive company culture focused on accountability, respect, teamwork, and passion.

As an Automotive Sales Consultant, you will be responsible for selling vehicles by understanding and demonstrating their features and capabilities. You will engage with customers, assist them throughout the buying process, and help close sales to achieve or exceed sales goals. This role requires strong communication, sales skills, and dedication to providing excellent customer service.

Requirements

• High school diploma or GED.
• Valid driver's license with satisfactory motor vehicle report.
• Strong reading, writing, and communication skills.
• Ability to interpret business documents, procedures, and instructions.
• Problem-solving skills with the ability to adapt to various situations.
• Comfortable presenting information and answering questions from diverse groups.

Nice To Haves

• Previous experience in sales, hospitality, or customer service preferred.

Responsibilities

• Greet customers and assess their vehicle preferences and needs.
• Explain features and demonstrate vehicle operation in the showroom or during test drives.
• Recommend optional equipment and vehicle accessories to customers.
• Research available models and equipment to meet customer requirements.
• Collaborate with the Sales Manager to determine pricing, including taxes, trade-in values, licensing, and financing options.
• Prepare and complete all necessary paperwork and credit applications.
• Deliver vehicles to customers, ensuring they understand operating features and warranty details.
• Maintain a prospect development system to follow up with potential buyers.
• Stay current on new products, features, and accessories.
• Attend sales meetings and training sessions as required.
• Comply with company policies and procedures.
• Meet or exceed sales forecasts and performance targets.

Benefits

• Tremendous product & inventory
• Ongoing company-wide training
• Strong company reputation
• Growth opportunities
• Professional, enthusiastic & supportive working environment
• When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 1-10 employees