Ferman MINI Palm Harbor needs Automotive Sales Associates

Ferman Auto•Palm Harbor, FL

1d•Onsite

About The Position

Ferman MINI Palm Harbor is seeking motivated Automotive Sales Associates who are passionate about cars and technology. This role offers significant earning potential and stability within one of the largest employers in the Tampa Bay area. Successful candidates will be sharp, positive, energetic, and driven to achieve sales goals. You will excel at building relationships with customers through various communication channels, including in-person interactions, online chat, email, phone, texting, and social media. Continuous learning and product knowledge about our brands, vehicles, and competitive models are crucial for overcoming customer objections throughout the sales process.

Requirements

Valid US government-issued Driver's License.
Safe driving record.
Eligible to work in the United States.
Ability to pass a pre-employment background screening and drug test.
High school diploma or GED equivalent required.
Knowledge of Microsoft Office suite is required.
Exceptional Guest service skills required.
Excellent verbal & non-verbal skills, listening and problem-solving skills.
Present a professional and well-groomed appearance.
Desire to achieve exceptional Guest Satisfaction scores.

Nice To Haves

Experience preferred but will train.
Regularly engage in continuing education to maintain requirements for manufacturer certifications for product knowledge and technology.
Experienced at using CRM software a plus.
Comfortable using digital communication tools – social media messaging, email, text in addition to phone.
Bi-lingual with proficiency in both English and Spanish highly desirable.
Some college preferred.

Responsibilities

Review online vehicle inventory daily for accuracy on dealer and third-party websites, identifying and troubleshooting discrepancies.
Respond to and engage with in-store and online sales inquiries using CRM, online chat, email, text, phone, and social media to understand customer needs and match them with inventory.
Film brief vehicle overviews and send them to customers for vehicles of interest.
Schedule and confirm customer test drive appointments, prepare vehicles, greet customers, and accompany them on test drives to demonstrate features, technology, and optional equipment.
Demonstrate strong product knowledge of brand and competitive vehicles, and effectively overcome customer objections.
Communicate regularly with customers until the sale is closed.
Coordinate the entire transaction from vehicle presentation to pre-finance paperwork.
Coordinate sold vehicle delivery, ensuring customers understand vehicle features and warranty.
Introduce customers to the Service Department and schedule their first manufacturer-recommended maintenance appointment.
Prospect for new business using the dealership database and networking to identify sales opportunities and develop a repeat business clientele.
Update and manage customer profiles in the dealership database.
Maintain CSI scores equal to or above manufacturer requirements.

Benefits

Competitive salary commensurate with experience.
Excellent growth and opportunities for advancement.
Modern, state-of-the-art Service facilities.
Paid training and education to achieve, and maintain, any job certifications required.
401K with company participation.
Competitive Health, Dental, Vision and Life insurance programs for employees and their families.
Short-term & long-term disability insurance available.
HSA (health savings account).
PTO (paid time off).
Employee pricing for new & used vehicles, service and parts.