Automotive Product Trainer - Nashville/Birmingham

GP Strategies•Troy, TN

About The Position

The Automotive Product Trainer supports a territory of automotive dealerships by delivering product training, coaching sales consultants, and improving dealership performance. The role serves as a go-to expert on vehicle features, competitive insights, and sales readiness, helping dealership teams provide strong customer experiences. The trainer conducts engaging in-dealership sessions and group meetings; coaches sales consultants on presenting product benefits and demonstrating features; and develops a training schedule aligned with dealership needs and regional priorities. The role also supports product launches, special initiatives, competitive overviews, and ongoing product study. Administrative duties include submitting schedules, training rosters, activity reports, and expense reports accurately and on time. This is a home-office-based, travel-intensive role, with training delivered at dealership locations, regional meetings, and special events. The trainer must reside within the assigned territory and will travel approximately 80% of the time.

Requirements

3–5 years of automotive retail or automotive-related experience.
Strong understanding of vehicle technology, light truck fundamentals, trailering, and infotainment systems.
Outstanding communication, facilitation, presentation, and coaching skills.
Proficiency with PowerPoint and general computer literacy.
Strong organizational skills and the ability to work independently and as part of a team.
Must reside within the assigned territory.

Responsibilities

Conduct in-dealership training sessions that meet established performance standards.
Train sales consultants on vehicle features, technology, trim differences, trailering, light-duty truck fundamentals, and infotainment systems.
Facilitate small-group sessions and large meetings with energy, clarity, and credibility.
Coach sales teams on presenting product benefits, demonstrating features, and building customer confidence.
Observe sales interactions and provide actionable feedback to improve sales readiness and product knowledge.
Develop and maintain a training schedule aligned with dealership needs and regional priorities.
Collaborate with regional personnel to understand performance goals and focus areas.
Support urgent requests, special assignments, and dealership events.
Facilitate launch events and introduce new product features and technologies.
Deliver competitive overviews and maintain current product knowledge through ongoing product study.
Submit schedules, training rosters, activity reports, and expense reports accurately and on time.
Represent the training organization professionally and communicate effectively.