Automotive Product Development & Innovation Manager

AAA•Lake Mary, FL

12h

About The Position

The Automotive Product Development & Innovation Manager designs, develops, incubates, and delivers product ideas across the automotive ecosystem that create value for AAA Clubs, Members, and the Association. The role works with internal and external stakeholders to advance innovative products that drive revenue growth, member engagement, and market exposure while expanding AAA’s automotive relevance beyond traditional roadside assistance. The Manager supports the Automotive Strategic Partnerships Leadership Team with innovation, growth strategy, automotive industry expertise, and insights, while helping elevate AAA’s strategic relationships with OEMs and automotive clients. The position also develops market intelligence, business cases, product concepts, and recommendations to support growth initiatives and strengthen AAA’s relevance in the automotive ecosystem.

Requirements

Bachelor’s degree in business administration, marketing, product management, product development, automotive management, or a related field; an equivalent combination of education and relevant experience may be considered.
Five to seven years of experience in product development, innovation, strategic partnerships, automotive industry strategy, or related growth-focused roles.
Strong written and oral communication skills.
Strong time-management and organizational skills.
Excellent interpersonal skills; self-motivation; and adaptability in a fast-paced, dynamic, deadline-driven environment.
Ability to work with internal and external stakeholders to build consensus on strategy, partnerships, programs, and innovative business approaches.
Proven ability to develop and foster productive relationships with industry insiders and analysts, partners, executives, peers, and subordinates.
Demonstrated success negotiating partnership and sourcing agreements with senior executives.
Ability to create, evaluate, and advance innovation-led growth strategies, product concepts, pilots, and new revenue opportunities.
Strong automotive industry knowledge, including OEM priorities, emerging mobility trends, customer experience expectations, and opportunities beyond traditional roadside assistance.
Ability to collaborate across AAA, Inc., AAA Clubs, OEMs, and industry partners to incubate ideas, align stakeholders, and move concepts from insight to execution.
Ability to manage product lifecycle activities, including requirements gathering, implementation coordination, launch support, maintenance planning, performance review, and continuous improvement.
Ability to represent AAA in professional organizations, trade groups, and industry events.

Nice To Haves

Master’s degree.
Experience delivering, launching, maintaining, or improving products, programs, or services in a cross-functional environment.

Responsibilities

Identify and evaluate revenue growth opportunities through innovation, product development, market insights, and collaboration with AAA Clubs and internal AAA, Inc. stakeholders.
Design, develop, and incubate products, pilots, and concepts that generate revenue, increase member value, and expand exposure for AAA Clubs.
Lead product delivery and ongoing maintenance, including implementation planning, launch readiness, performance monitoring, issue resolution, and continuous improvement.
Collaborate with AAA Clubs, business lines, governance units, and cross-functional teams to shape innovative programs aligned with Association priorities and Club needs.
Serve as an OEM and automotive industry subject matter expert, providing insights, trend analysis, and strategic guidance to the Automotive Strategic Partnerships Leadership Team and AAA stakeholders.
Develop strategic relationships with OEMs and automotive industry partners to expand product and business opportunities beyond traditional roadside assistance.
Attend trade shows, conferences, and industry events to identify trends, build relationships, gather market intelligence, and develop client-facing product opportunities.
Manage RFP responses for new business and support the pursuit of new clients and industries where appropriate.
Develop market intelligence, business cases, product concepts, and recommendations that support growth initiatives and strengthen AAA’s automotive relevance.
Provide guidance and support to RAP Leadership Team initiatives involving innovation, growth, automotive expertise, and strategic opportunities with OEMs and partners.