Automotive Marketing Manager

Cooper Auto Group•Edmond, OK

4d•Onsite

About The Position

Cooper Auto Group is seeking an experienced Automotive Marketing Manager for its corporate office in Edmond, OK. This role supports the Marketing Director in developing and executing marketing strategies for thirteen automotive retail dealerships and affiliated service centers. The position is responsible for overseeing all digital marketing efforts, including website management, digital advertising, traditional marketing, software administration, and budget management. The ideal candidate will collaborate with executive staff and dealership leaders, utilizing creativity and data analytics to enhance performance metrics and drive brand visibility, lead conversion, and online reputation. This role involves developing and executing short and long-term marketing plans to ensure profit growth and prepare for future expansion, as well as managing relationships with outside advertising agencies and digital vendors.

Requirements

Bachelor's Degree in Marketing, Advertising, Business or related field preferred.
Three + years of digital and traditional marketing and advertising management experience.
Automotive retail or agency supporting automotive retail a plus.
Proficiency with VinSolutions, vAuto, CallRevu, ReverseRisk
Proven performance developing and implementing successful marketing campaigns resulting in increased customer engagement and positive ROI.

Responsibilities

Overseeing and managing all digital marketing efforts to drive brand visibility, traffic generation to lead conversion, and online reputation management.
Oversee Website Management and Performance, Digital Advertising, Traditional Marketing, Software Administration, and Advertising Budget.
Work and effectively communicate with Executive Staff and Dealership Leaders to establish marketing goals while utilizing creativity and data analytics to enhance and improve performance metrics.
Develop and execute short and long term marketing plan and programs to ensure profit growth and to be well prepared for future growth and expansion.
Plan and oversee organization's advertising and promotion activities to include but not limited to Billboards, Direct Marketing Events, Sponsorships, and Spokesperson Management.
Communicate with, manage and maintain relationships with outside advertising agencies and digital vendors.