Automotive General Sales Manager

Brown & Brown•Westborough, MA

3d•$175,000 - $225,000•Onsite

About The Position

Albrecht CDJR of Westboro is seeking an exceptional Automotive General Sales Manager (GSM) with a proven record of high-volume sales production, strong gross performance, and building high-performing sales teams. This is not a status-quo opportunity. We are looking for a proven dealership leader with the experience, energy, discipline, and leadership ability to turn the needle—taking an underperforming sales operation and moving it into the top tier of the region. The ideal candidate is a hands-on, highly accountable dealership operator who knows how to build winning teams, improve processes, increase volume, protect gross, and consistently deliver results. Albrecht Auto Group is a family-owned and operated automotive dealership group with nearly 50 years of experience serving New England, with dealerships throughout Massachusetts and New Hampshire. Our reputation is built on customer satisfaction, integrity, strong relationships, and developing great people. We invest in our employees, provide opportunities for professional growth, and create a culture where high performers can make a meaningful impact. As General Sales Manager, you will lead the dealership's New and Used Vehicle Sales operations and work closely with the General Manager and dealership leadership to drive volume, gross, profitability, market share, and customer satisfaction.

Requirements

Minimum 3 years of current Automotive General Sales Manager experience in a franchised new-vehicle dealership.
Proven success managing a high-volume New and Used Vehicle Sales operation.
Proven track record of increasing sales volume and profitability.
Strong and extensive desking experience.
Previous F&I experience required.
Proven ability to recruit, develop, and retain high-performing sales teams.
Strong understanding of dealership financial statements and departmental profitability.
Demonstrated success managing through KPIs and performance metrics.
Applicants must be 18 years or older and be authorized to work in the US.
Applicants must have a valid driver’s license.

Nice To Haves

A Proven Producer – You have consistently delivered high-volume sales and measurable results.
A Builder – You know how to recruit talent, develop people, strengthen managers, and build winning teams.
A Coach – You lead from the floor, work deals, review numbers, conduct one-on-ones, and develop people every day.
A Strategist – You understand volume, gross, market share, inventory, pricing, CRM, and dealership financial performance.
An Accountability Leader – You establish expectations, measure performance, address under-performance, and drive results.
A Change Agent – You can diagnose an underperforming operation and change its trajectory.

Responsibilities

Lead all New and Used Vehicle Sales operations.
Establish and execute daily, weekly, monthly, quarterly, and annual sales objectives.
Monitor KPIs, identify performance gaps, and implement immediate corrective action.
Drive consistent sales processes from initial customer contact through delivery.
Maintain a high-accountability culture focused on measurable results.
Lead, coach, mentor, and develop the entire sales organization.
Recruit, hire, train, motivate, and retain top talent.
Identify talent gaps, strengthen management, and develop future leaders.
Hold managers and salespeople accountable for activity, performance, and results.
Create a culture where high performance is expected, recognized, and rewarded.
Develop strategies to increase retail volume while protecting profitability.
Monitor gross, PVR, closing ratios, lead conversion, appointment performance, and productivity.
Partner with F&I leadership to maximize finance and product penetration.
Analyze market conditions, competitive pricing, and used vehicle profitability.
Monitor inventory levels, aging, pricing, market competitiveness, and inventory turn.
Partner with Used Vehicle Management and Acquisition teams to optimize inventory.
Develop strategies to move aged inventory while minimizing unnecessary gross loss.
Ensure effective CRM utilization, lead response, follow-up, appointment setting, and Internet sales performance.
Leverage digital retailing and Internet strategies to increase market share.
Maintain a strong customer-first culture and monitor CSI, reviews, and complaints.
Ensure compliance with manufacturer requirements and applicable federal, state, and local regulations.
Partner with the General Manager to execute dealership growth strategies.
Analyze sales reports, financial performance, market share, inventory, expenses, and departmental KPIs.
Identify opportunities to increase market penetration and dealership profitability.