Audit & Tax Marketing Director
About The Position
The Audit & Tax Marketing Director will shape and execute marketing strategy for the firm’s high-growth Audit and Tax practices. The role partners with Audit & Tax leadership to translate business priorities into marketing programs that strengthen market presence and client engagement. It leads strategy and execution across go-to-market campaigns, acquisitions, alliances, industry campaigns, thought leadership, and positioning, with a focus on differentiation, revenue growth, and client-centric messaging. The position combines strategic planning, creative execution, and cross-functional collaboration in a high-growth, matrixed environment. Time allocation is 50% Audit & Tax go-to-market strategy and campaign execution, 30% acquisition marketing integration and change management, 10% cross-service-line and firmwide alignment, and 10% talent development and marketing capability building. Success is measured by growth in Audit & Tax-sourced pipeline and revenue, integration of acquired marketing organizations within 12 months, and improved campaign efficiency.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 8 years of B2B marketing experience, preferably in professional services, consulting, or advisory environments.
- Proven success developing and executing strategic marketing plans that drive business growth.
- Strong understanding of digital marketing, content strategy, and lead generation.
- Excellent communication, collaboration, and stakeholder management skills.
- Ability to thrive in a high-growth, matrixed organization with shifting priorities.
Nice To Haves
- MBA or advanced degree.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
- Familiarity with audit assurance services, EBP, IT Assurance, Strategic Assurance, or SOC services.
- Strategic thinking, a hands-on approach, and a bias for action.
Responsibilities
- Launch and manage Audit & Tax go-to-market campaigns aligned with priority sectors and offerings.
- Ensure positioning is client-first and differentiated from Big Four competitors.
- Evaluate and integrate marketing functions from acquired firms into a unified go-to-market model.
- Lead brand transition and change management, deciding when to retain sub-brands versus fully integrating them.
- Preserve best practices and talent while eliminating duplication during acquisition integration.
- Build a scalable content operation based on fast, compliant, personalized, and reusable content.
- Run always-on campaigns triggered by demand signals and aligned with pipeline goals.
- Partner with the Advisory marketing lead to maintain message consistency and avoid duplication.
- Position Audit & Tax as the firm’s growth engine while aligning with firmwide brand campaigns.
- Define and track KPIs, including pipeline growth, win rates, alliance revenue, and brand share of voice.
- Deliver dashboards and insights to support leadership visibility and decision-making.
- Develop talent and marketing capabilities.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Director
