Audit & Tax Marketing Director
About The Position
As the Audit & Tax Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Audit and Tax practices. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment. You will serve as a key partner to Audit & Tax leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape. This role requires a blend of strategic insight, creative execution, and cross-functional collaboration. You’ll thrive here if you’re energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus
- 8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments
- Proven success in developing and executing strategic marketing plans that drive business growth
- Strong understanding of digital marketing, content strategy, and lead generation
- Excellent communication, collaboration, and stakeholder management skills
- Ability to thrive in a high-growth, matrixed organization with shifting priorities
Nice To Haves
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Familiarity with industry sectors such as audit assurance services, EBP, IT Assurance or Strategic Assurance and SOC services
- A strategic thinker with a hands-on approach and a bias for action
Responsibilities
- Launch and manage Audit & Tax GTM campaigns aligned to priority sectors and offerings
- Ensure all positioning is client-first and clearly differentiated from Big Four competitors
- Evaluate and integrate marketing functions from acquired firms into a unified GT model
- Lead brand transition and change management—determine when to retain sub-brands vs. full GT integration
- Preserve best practices and talent while eliminating duplication
- Build a scalable content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable
- Run always-on campaigns triggered by demand signals and aligned to pipeline goals
- Partner with Advisory marketing lead to ensure message consistency and avoid duplication
- Position Audit & Tax as the firm’s growth engine while aligning with firmwide brand campaigns
- Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice
- Deliver dashboards and insights for leadership visibility and decision-making
- Other duties as assigned
Benefits
- Medical, dental and vision insurance programs
- Employee assistance program
- Paid sick leave
- Paid firm holidays
- 401(k) savings plan
- Employee retirement plan
- Discretionary, annual bonus based on individual and firm performance
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What This Job Offers
Job Type
Full-time
Career Level
Director
