Audience & Performance Funnel Lead

Bish's RV, Inc. • Meridian, ID

1d

About The Position

Build the audience-to-funnel engine behind Bish’s RV’s next level of sales growth. For someone who gets energized by a blank page — not someone who needs the blueprint handed to them first. We already have the hard part solved: large, built audience groups with hundreds of thousands of people actively viewing and receiving our content every month. What we don't have yet is the system that turns that reach into structured, measurable funnels, and that's the blank page we're hiring someone to help fill. This is a ground-floor build, not a maintenance role, done in close partnership with senior and executive leadership. You'll move at a fast and sometimes messy pace, bring a strong point of view to the table, and be judged on results you can show, including how well you run with the calls the team lands on, not just the ones you'd have made yourself.

We're not hiring you to run more ads or manage an existing playbook — there isn't one yet. We're hiring you to help build the audience-and-funnel system from zero, working in close, constant collaboration with senior and executive leadership. This is a highly collaborative role, not a solo mandate: you'll be expected to push a strong point of view in the room, and just as expected to fully commit to whatever the team ultimately decides — even on the days it isn't the direction you argued for.

Requirements

• Significant, hands-on experience segmenting real audiences — not broad demographic buckets, but building and defining actual segments out of raw traffic, content viewers, or contact data, and proving who genuinely belongs in each one.
• Significant experience architecting the messaging and funnel process itself — designing the sequence of offers and messages that narrows a broad audience segment, step by step, down to an actual close, using CRM/marketing automation and paid social advertising as the tools of that system.
• Significant experience measuring performance, reporting it clearly to stakeholders, and adjusting the approach based on what the data actually shows — not just producing the report, but using it to change what happens next.
• Comfortable being judged on outcomes you can show, not effort you can describe. You kill or rebuild your own underperforming work as readily as you'd flag someone else's — ego doesn't get in the way of the data.
• Direct experience presenting results, good or bad, to senior or executive audiences — and a track record of running hard with the direction they land on, even when it isn't the one you recommended.
• A genuine collaborator, not a lone operator — you actively seek out data, input, and perspective from others, inside the company and out, to make a sharper call. But collaboration informs the decision here; it doesn't replace it. You still make the decision and own what happens because of it.
• A genuine appetite for a fast-paced, frequently-changing environment and the operational messiness that comes with building something new — this role will hit setbacks, and you don't back down from them.
• Ability to pass a background and drug test, and demonstrate alignment with the company's vision, mission, and core values in all interactions.

Responsibilities

• Help build the audience-to-funnel system from scratch — propose what gets built first, pressure-test it with leadership, and move fast once a direction is set.
• Operate in a fast-moving, resource-lean environment where priorities shift with the data. You'll thrive here if you can read results and change course in days — this is not a role for someone who needs a fixed roadmap and six-month plans that don't move.
• Sit in direct, regular communication with senior and executive leadership as a real contributor to the decision — not just the person who executes it afterward.
• Own the full cycle: attach the right message or offer to the right audience segment, turn that engagement into a captured contact, and carry it toward a close — measuring what happens at every step and bringing the data and a recommended fix back to the team.
• Work through real operational hurdles — undefined processes, competing priorities, systems that don't talk to each other yet — as part of a team solving them together, not as a solo mandate.
• Audit and further segment our existing audience groups — the large, already-built pools of people currently viewing and receiving our content — and deliver the first real headcount and definition for each one.
• Launch several top-of-funnel plays — ads and retargeting messages attached to specific audience segments — built to engage the right person and capture the personal information we need for further communication and down-funnel progress. We're not asking for one finished funnel in month one. We're asking for enough of these live and tagged, across enough segments, that we can see with real data which messages and which audience pairings are actually working.
• Turn the top-of-funnel plays that are proving out into fully attached funnels that carry a qualified segment further toward a close — while continuing to test new top-of-funnel messages against the audience groups that haven't been proven out yet.
• Establish a fast, repeatable measure-diagnose-pivot cycle: when a funnel underperforms, know why within days, and bring both the data and a proposed fix directly to leadership — not just a report of what went wrong.
• Show a measurable improvement in cost-per-lead by proving out owned, segmented targeting against whatever generic or rented approach we're using today.
• Own a live portfolio of funnels — from top-of-funnel capture through to close — mapped to every major audience segment, each reporting audience size, segment size, funnel entries, and close rate on a regular cadence to senior and executive leadership.
• Have a demonstrated track record of bringing clear, data-backed recommendations on what to kill, rebuild, or scale — fast — and be seen by leadership as a trusted partner in making that call, not someone who needs to be walked through it.

Benefits

• Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
• 401K matching
• Employee discounts
• Company-paid life insurance
• Gym membership reimbursement
• Opportunities for advancement
• Access to a partner insurance agency for personalized quotes and coverage guidance across home, auto, RV, and specialty insurance products
• RV Borrowing Program
• Incredible Team Culture

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed