Audience Acquisition Lead - Fintech Meetup

Hyve Group Ltd•New York, NY

3d•$85,000 - $95,000•Hybrid

About The Position

Hyve is a leading organizer of B2B events, known for its forward-thinking approach and role as an event partner to major companies. The company is experiencing rapid growth through organic innovation and strategic acquisitions. Fintech Meetup, a key event in Hyve's portfolio, aims to redefine the fintech event experience with market-leading content, a robust meetings program, and diverse networking opportunities. This role is crucial for shaping the future of Fintech Meetup USA, following significant investment in the team, product, and growth acceleration. The company fosters a culture of belonging and welcomes individuals from all backgrounds, emphasizing ambition, collaboration, and a drive for results. The ideal candidate will be proactive, adaptable, confident in taking ownership, and willing to contribute actively in a fast-paced environment. A team-player attitude, pride in work, and willingness to support colleagues during peak periods are highly valued. This position offers an exciting opportunity for individuals motivated by challenges, growth, and contributing to a high-performing team.

Requirements

3–5+ years’ experience in conference delegate sales, event audience acquisition, or B2B event sales.
Proven track record of achieving and exceeding delegate revenue and attendance targets.
Experience managing telesales teams, outsourced agencies, or high-volume sales operations.
Strong understanding of sales funnels, lead management, and CRM systems.
Excellent stakeholder management and communication skills.
Highly analytical, with the ability to interpret sales and marketing performance data.
Strong commercial mindset with a focus on revenue growth and customer acquisition.
Experience working closely with marketing teams to develop integrated campaigns.

Responsibilities

Develop and implement delegate acquisition strategies to achieve attendance and revenue targets for FTMU USA.
Identify, prioritize, and penetrate key audience segments, including mining companies, government representatives, financial institutions, EPCs, technology providers, and industry associations.
Build and manage delegate sales pipelines to ensure consistent delivery against targets.
Monitor sales performance and identify opportunities to improve conversion rates and campaign effectiveness.
Work closely with the Marketing and Community teams to develop targeted acquisition campaigns across email, digital, content marketing, partnerships, and telemarketing channels.
Provide audience insights and sales intelligence to support campaign development and optimization.
Track campaign performance and recommend adjustments to maximize ROI and delegate registrations.
Keep up to date with industry trends, competitor activities, and market dynamics to position our event competitively.
Collaborate with Marketing, Sponsorship and Exhibition Sales, and Community teams to deliver a cohesive delegate acquisition strategy.
Develop relationships with industry associations, partners, and key stakeholders to support audience growth.
Identify and secure strategic partnerships that drive delegate registrations.
Maintain accurate forecasting and reporting through internal systems.
Analyze delegate acquisition metrics, sales activity, conversion rates, and campaign performance.
Present regular updates and recommendations to senior management.
Use data-driven insights to continuously improve acquisition strategies.