Performance Marketing Lead

Taptap Send • New York, NY

3d • Remote

About The Position

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services. Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features. We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.
Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world). Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more. Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission. Truly global team - 250+ people, 50+ nationalities, 50+ languages. Guided by our values - ownership, impact, humility, and heart - in deed, not just word.

Requirements

• 6+ years of hands-on paid marketing experience, with strong working knowledge of both paid social and paid search.
• Managed campaigns on Meta and Google (including App Campaigns and YouTube) and know these platforms in detail.
• Comfortable owning meaningful budgets and making daily optimization decisions with real accountability.
• Know how to run creative tests properly: clear hypotheses, clean setups, honest reads on results.
• Analytical. Can build own reports, identify what’s actually driving performance, and communicate findings clearly to non-technical stakeholders.
• Can manage external agencies effectively: setting clear goals, reviewing their work critically, and pushing back when needed.
• Move fast and are comfortable with ambiguity. Do not wait for perfect information before making decisions.
• Care about the output, not just the process. If something isn’t working, change it.

Nice To Haves

• Experience in fintech, remittances, or consumer financial services.
• Experience marketing to diaspora or immigrant communities.
• Experience running acquisition across multiple international markets simultaneously.

Responsibilities

• Own campaign management across paid social (Meta, TikTok, Snapchat) and paid search (Google Search, Google App Campaigns, YouTube), from setup through optimization.
• Hit CAC and ROAS targets across channels, making smart budget decisions in real time based on performance data.
• Run structured creative tests to identify winning ad formats, hooks, and messaging, and translate results into clear briefs for the creative team.
• Build and maintain dashboards and reporting that give the team clear visibility into channel performance and efficiency.
• Manage day-to-day relationships with paid media agencies, holding them accountable to clear deliverables and performance standards.
• Partner with the Data team on attribution, incrementality testing, and audience segmentation to sharpen targeting and measurement.
• Monitor platform updates, algorithm changes, and new ad formats, and proactively test what’s relevant for TapTap Send.
• Support market expansion by standing up paid channels in new geographies and adapting playbooks to local audiences.
• Collaborate with Regional teams to localize creative and messaging without losing performance or consistency.

Benefits

• Equal opportunity employer dedicated to building an inclusive and diverse workforce.
• Encouragement for applications from members of underrepresented communities.
• Provision of reasonable adjustments during the recruitment process upon request.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed