Audience & Messaging Specialist (Americas)

Seco Tools•Troy, MI

2d•Remote

About The Position

This role is responsible for building and maintaining Seco’s audience segmentation and messaging frameworks. The goal is to ensure marketing programs and campaigns are based on a deep understanding of customers by defining target audiences, developing persona-driven insights, and creating messaging frameworks that guide engagement throughout the customer journey. The specialist will translate insights into clear guidance for marketing and communications teams, collaborating with various departments to ensure messaging is aligned, evidence-based, and audience-first.

Requirements

At least 7 years' experience in audience strategy, customer insights marketing, customer experience, demand generation with strong segmentation expertise.
Background in B2B audience strategy, messaging, content strategy, or brand communications.
Experience developing audience segmentation or personas grounded in insights.
Familiarity with program-led or portfolio-based marketing models.
Strong writing skills – clear, structured messaging is central to the role.
Experience working with data, measurement, or performance insights, especially when translating complex findings into practical guidance.
Must reside in Mexico, the United States, or Canada.
Must have a suitable home office environment, including reliable internet connectivity and a distraction-free workspace.

Nice To Haves

You are curious, structured, and creative.
Collaborate openly, adapt quickly, and bring a thoughtful, audience-first approach to every conversation.

Responsibilities

Develop and refine audience segmentation and persona frameworks to guide marketing and communication efforts.
Develop clear, targeted messaging platforms that align with Seco 2030 strategic goals.
Work with cross-functional teams to shape narratives, tone, and message architecture for different audiences and funnel stages.
Create and maintain messaging frameworks rooted in customer motivations, needs, and behaviors.
Partner with Insights to evaluate messaging effectiveness and translate data into clear improvements.
Support the team in feeding insights and performance learnings back into personas and message frameworks.