Audience & Messaging Specialist (Americas)

Sandvik•Troy, MI

2d•Remote

About The Position

We're Building What’s Next in Manufacturing Innovation! Seco Tools, a Sandvik company, is a global leader in metal cutting and manufacturing solutions. We partner with customers to improve productivity, drive sustainability, and unlock new possibilities through advanced tooling, digital capabilities, and deep application expertise. At Seco, you’ll find more than a role—you’ll find a collaborative, global community that values curiosity, inclusion, and continuous growth. We believe diverse perspectives strengthen our business and create better outcomes for our customers. The Opportunity As an Audience & Messaging Specialist, you build and maintain Seco’s audience segmentation and messaging frameworks – ensuring marketing programs and campaigns are built on a deep, shared understanding of our customers by defining target audiences, developing persona driven insights, and creating messaging frameworks that guide engagement across the funnel. You translate insights into clear guidance that teams across our marketing and communications ecosystem rely on. In this role, you connect regularly with Marketing Strategy & Customer Insights, Marketing Program, Communications, and Marketing Activation colleagues to keep our messaging aligned, evidence-based, and audience‑first.

Requirements

At least 7 years' experience in audience strategy, customer insights marketing, customer experience, demand generation with strong segmentation expertise
Background in B2B audience strategy, messaging, content strategy, or brand communications
Developing audience segmentation or personas grounded in insights
Familiarity with program‑led or portfolio‑based marketing models
Strong writing skills – clear, structured messaging is central to the role.
Experience working with data, measurement, or performance insights, especially when translating complex findings into practical guidance
You are curious, structured, and creative
Collaborate openly, adapt quickly, and bring a thoughtful, audience‑first approach to every conversation

Responsibilities

Develop and refine audience segmentation and persona frameworks that guide our marketing and communication efforts.
Develop clear, targeted messaging platforms that align with Seco 2030 strategic goals
Work with cross-functional teams to shape narratives, tone, and message architecture for different audiences and funnel stages.
Create and maintain messaging frameworks rooted in real customer motivations, needs, and behaviors.
Partner with Insights to evaluate messaging effectiveness and turn data into clear improvements.
Support the team in feeding insights and performance learnings back into personas and message frameworks.