Audience Marketing Manager

Sage • Washington, WA

21h • Hybrid

About The Position

Sage is looking for an Audience Marketing Manager to lead strategic, data-driven marketing initiatives that grow, engage, and retain target audiences across multiple brands. The role guides audience development to deliver measurable results, serves as a key contact for collaborators, and collaborates across teams to support business objectives.

Your New Role:
Strategy and Planning
Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.
Audience Growth and Insights
Leverage the organization’s Customer Data Platform to segment audiences, analyze engagement trends, and optimize marketing strategies for improved audience acquisition and retention. Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making. Identify audience segments and growth opportunities, and implement data-led plans across email, social, paid media, and partnerships. Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals. Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance. Lead marketing strategy for assigned products, with clear accountability for performance and return on investment. Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making. Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals. Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.
Content and Channel Optimization
Optimize content across digital channels and align messaging with audience needs and channel procedures.
Campaign Management
Plan, implement, and optimize multi-channel marketing campaigns across email, social, paid media, and related channels. Monitor campaign performance, apply testing and optimization, and translate results into clear recommendations. Implement A/B testing and refine campaigns based on performance metrics.
Collaboration and Communication
Partner effectively with editorial, sales, and creative teams to deliver cross-functional initiatives on schedule.

Requirements

• 3+ years of experience in audience development, subscription marketing, or digital campaign management.
• Demonstrated ability to interpret audience data and convert insights into action.
• Strong understanding of sales and marketing processes, including campaign planning, promotional materials, and execution.
• Experience managing Customer Data Platforms.
• Sound business judgment, with the ability to assess situations and identify effective solutions.
• Intermediate proficiency in Microsoft Office.
• Strong analytical and problem-solving capability.
• Able to work independently, manage priorities effectively, and contribute in a fast-paced team environment.

Nice To Haves

• Experience in B2B publishing, life sciences, or academic publishing is advantageous.

Responsibilities

• Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.
• Leverage the organization’s Customer Data Platform to segment audiences, analyze engagement trends, and optimize marketing strategies for improved audience acquisition and retention.
• Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making.
• Identify audience segments and growth opportunities, and implement data-led plans across email, social, paid media, and partnerships.
• Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals.
• Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.
• Optimize content across digital channels and align messaging with audience needs and channel procedures.
• Plan, implement, and optimize multi-channel marketing campaigns across email, social, paid media, and related channels.
• Monitor campaign performance, apply testing and optimization, and translate results into clear recommendations.
• Implement A/B testing and refine campaigns based on performance metrics.
• Partner effectively with editorial, sales, and creative teams to deliver cross-functional initiatives on schedule.

Benefits

• PPO medical, dental, and vision care benefits package with SAGE covering most of the premium costs.
• Company-sponsored anniversary trip every 5 years.
• 401(k)-matching program of 100% up to 5% of pay.
• Financial support for bachelor's and graduate-level degree programs.
• Financial support for learning for personal interest.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed