Audience Insights Lead

Unity Technologies SF•New York, NY

1d•Remote

About The Position

Unity is searching for an Audience Insight Lead to build our audience insight capability from the ground up - turning research, product data, and social listening into the kind of clear, confident answers that change real business decisions. You will set the methodology, choose the research partners, and become the directional lead senior leaders turn to when they want to know what our audiences really think. If you love finding the story inside the data and collaborating with executives to tell that story, we want you to join us.

Requirements

Effective written and verbal communication, with the ability to translate technical findings into clear business recommendations
Experience with brand and research methodology
Enthusiasm for using AI tools as a core part of your day-to-day analysis and workflow
An inquisitive, curious approach to understanding what people actually need to know
Comfort presenting insights and recommendations directly to senior leaders, including views that may challenge prevailing assumptions
Sufficient knowledge of English to have professional verbal and written exchanges in this language

Nice To Haves

Experience commissioning or managing brand or perception tracking studies
Familiarity with social listening or community sentiment tools
Experience building a small team or mentoring others in a research or insights function

Responsibilities

Responsible for leading Unity's audience insight capability end to end, including a continuous research program
Select and manage external research vendors, including ownership of the associated budget
Set the methodology and precision standards required before any research is commissioned
Own Unity's standing perception tracking study and the metrics we use to measure developer and customer goodwill, understanding of strategy, and internal trust
Bring together research, product usage data, and social listening into a single, coherent set of insights
Build the frameworks and measures Unity uses to track audience sentiment
Present findings and recommendations directly to senior leadership, including perspectives that challenge existing assumptions