Audience Insights & Measurement Analyst

Avispa Technology•Chicago, IL

2d•Onsite

About The Position

A leading digital streaming network seeks an Audience Insights & Measurement Analyst to deliver audience measurement, media analytics, and strategic insights that support advertising sales and audience development initiatives by transforming complex data into actionable business recommendations.

Requirements

4+ years in media research, audience measurement, or media analytics, network, studio, agency, or measurement provider.
2+ years in a data, media, or marketing analytics role, ideally within a media or publisher environment.
Bachelor's degree in Marketing, Statistics, Data Science, or a related field.
Advanced proficiency with Microsoft Excel and Microsoft PowerPoint.
Experience with Nielsen NPower and Ad Intel, with the ability to interpret audience measurement data, identify trends, develop strategic recommendations, craft data-driven narratives, support advertising sales initiatives, and quickly learn new audience measurement platforms and data sources.

Nice To Haves

Experience with Comscore, MRI, VideoAmp, iSpot, Nielsen Media Impact, SQL, Tableau, or Power BI is preferred.
Experience with multicultural audience measurement, first-party audience data, franchise audience analytics, or agency collaboration is preferred, including segmentation and panel-based research.
Experience with fandom-driven, unscripted, soap opera, or comparable franchises is preferred.

Responsibilities

Deliver audience analyses, competitive insights, custom reporting, and reusable reporting templates using Nielsen NPower, Ad Intel, and other audience measurement tools to support advertising sales initiatives and client requests.
Analyze audience and viewership data to establish performance baselines, evaluate ratings, audience behavior, cross-platform metrics, and campaign performance while translating findings into strategic recommendations and compelling business narratives.
Support audience development initiatives by contributing to dashboards, measurement frameworks, franchise prioritization, audience opportunity analysis, and the integration of syndicated and first-party audience data.
Partner with advertising sales, media strategy, planning, and cross-functional teams to develop sales stories, measurement strategies, agency support, and audience insights while responding to evolving business needs and learning new data platforms.
Maintain accurate reporting, identify trends, interpret complex datasets, and present actionable insights through clear presentations and executive-ready deliverables.