Audience & Growth Analytics Director

Star Tribune Branding•Minneapolis, MN

1d•Hybrid

About The Position

The Minnesota Star Tribune is seeking a dynamic leader passionate about journalism and democracy to help shape its future. The Audience & Growth Analytics Director, based at our Minneapolis, MN headquarters, will be responsible for newsroom audience insights and will partner with the newsroom to translate data into actionable strategies for coverage, distribution, and audience growth. This role will bridge macro industry trends with traffic and subscription funnel performance, working closely with the Growth & Marketing team. The ideal candidate possesses strong technical expertise, curiosity, excellent communication skills, and a passion for uncovering trends in complex data. This individual will act as a consultant across the newsroom, guiding stakeholders in asking the right questions, interpreting performance and audience behavior, and driving action from insights. They will also champion analytics best practices throughout the organization. The role involves building and executing analysis capabilities using Snowflake (data warehouse) and Domo (BI platform), and developing reporting and insight frameworks to inform newsroom strategy.

Requirements

Bachelor’s degree in business, data science, or related field
Minimum of 10 years of experience in data analytics, business intelligence, data engineering or related field
Extensive technical experience using GA4, GTM, Domo and Snowflake
Expertise in SQL and experience with database technologies (e.g., PostgreSQL, MySQL, Redshift)
Experience performing data analysis using Python and various Python libraries; demonstrated ability reading and extracting data transformation processes using Python
Proficient in modeling and preparing data for analysis
Problem-solving skills with the ability to understand business problems and communicate findings across teams
Ability to derive meaningful trends from complex datasets, providing teams with actionable insights
Strong presentation skills with proven ability to translate nuanced data into clear compelling narratives for non-technical audiences
Proven ability to lead and mentor individuals and teams
Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TM, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

Create dashboards & provide insights on audience behavior, content performance, reader needs and funnel performance
Perform data analysis to guide newsroom strategy by providing insights and framing key industry questions for the newsroom & business teams
Provide actionable recommendations on opportunities to improve reach, engagement, subscription performance and loyalty
Translate complex data into clear, compelling stories for stakeholders to drive alignment and action
Proactively monitor key business metrics and trends; provide appropriate awareness and intervention strategies to help ensure business goals are achieved
Respond to ad-hoc analysis requests with clear, accurate, and business-relevant insights
Standardize reporting processes and help foster a data-driven culture through scalable analytics practices
Ensure data models and pipelines are reliable, efficient, well-documented, and aligned with business needs