Audience Engagement Manager, LiveNOW from FOX

Fox Corporation•Orlando, FL

About The Position

LiveNOW from FOX is seeking an Audience Engagement Manager to define how live, breaking news reaches and resonates with audiences across various digital platforms including YouTube, TikTok, Instagram, Facebook, Threads, and X, as well as emerging platforms. This role is central to the distribution strategy, focusing on growing reach, deepening engagement, and unlocking new audiences through smart, platform-native storytelling. The manager will be a key partner to the editorial team, bringing news judgment, content presentation, and platform expertise to how LiveNOW appears on all social platforms. Reporting to the VP of LiveNOW, this individual will serve as a motivating, credible partner, providing clear, actionable guidance grounded in data to help the entire team elevate audience engagement. LiveNOW from FOX aims to redefine news delivery in the digital era by providing live, unfiltered news and events from around the country in real time, without scripts or anchors, reaching millions of viewers across multiple platforms.

Requirements

Experience leading successful digital audience growth strategies, including social media and YouTube, with emphasis on news content
Strong understanding of both editorial decision-making and platform performance
Deep knowledge of YouTube (live + VOD + Shorts) and social platforms including TikTok, Instagram, Facebook, X, Threads
Proven ability to create or guide compelling, platform-native content, especially in live and vertical formats
Ability to build trust quickly and influence teams without direct authority
Strong communicator who can deliver clear, concise, and data-backed guidance
Experience building workflows, playbooks, or systems that scale across a team
Data-driven mindset with sharp editorial instincts
Curiosity for emerging platforms, news formats, and audience behaviors

Nice To Haves

Experience with live news content

Responsibilities

Own and evolve LiveNOW’s presence across YouTube, TikTok, Instagram, Facebook, Threads, X, and emerging platforms
Continuously evaluate where audiences are going—and ensure LiveNOW is showing up with purpose and impact
Shape how LiveNOW shows up in vertical video ecosystems (TikTok, Reels, Shorts)
Drive strategy across live streams, long-form video, and Shorts on YouTube
Guide content team on packaging, programming, and presentation—including titles, thumbnails, descriptions, and live decisions that drive reach and watch time
Act as a trusted editorial voice in how breaking news is presented across platforms
Help team understand what works—and what doesn’t, balancing platform performance with journalistic integrity
Provide clear guardrails on tone, framing, and platform-appropriate storytelling
Lead how we package and distribute live breaking news in the moment
Partner closely with the team and editorial leaders to make fast, informed decisions during major news events
Establish efficient, repeatable workflows that make it easy for producers and hosts to execute strong social and YouTube content
Create clarity—so teams know what to do, when to do it, and why it matters
Serve as a trusted, motivating partner to hosts and producers—someone they rely on for smart, practical guidance
Lead through influence by delivering crisp, actionable recommendations backed by performance data
Equip the team with clear playbooks, best practices, and ongoing feedback that drive results
Analyze performance across platforms and translate data into clear, digestible takeaways
Identify trends, test new ideas, and quickly scale what works across the team
Keep the team engaged with updated performance data on progress to KPI goals