Audience Engagement and Community Activation Manager, Criminally Obsessed

Sinclair Broadcast Group • Santa Monica, CA

1d • $81,750 - $109,000

About The Position

Criminally Obsessed, Sinclair’s always-on true crime brand, brings together reporting from local stations and reaches more than 2 million fans. Through social content, trial livestreams, podcasts and documentaries, the brand serves a growing true crime audience. The Audience Engagement and Community Activation Manager will engage with this audience online and in person, supporting community management, publicity, marketing, events and competitive analysis. The role calls for an understanding of true crime, internet culture, social media trends and brand voice.

The position manages audience engagement across social platforms and online communities, contributes audience insights to editorial and publishing strategy, and supports promotion of Criminally Obsessed content and events. The manager also coordinates publicity opportunities and awards submissions, tracks earned media and competitors, and represents the brand at live events. Occasional travel is required.

The base salary range is $81,750 to $109,000. The role may also be eligible for a discretionary quarterly bonus based on individual and company performance. Full-time employees are eligible for benefits including a retirement plan, insurance, health plans, flexible spending accounts, leave and vacation time, parental leave and an employee stock purchase plan. This position is not eligible for visa sponsorship.

Requirements

• At least 5 years of experience in social media community management, preferably with an editorial brand or media organization on a high-volume daily publishing schedule.
• Excellent writing and communication skills and a clear understanding of brand voice.
• Strong knowledge of and connections within the true crime media landscape.
• Proficiency with social media management tools such as Hootsuite or Sprout Social and media monitoring platforms such as Meltwater.
• Willingness and ability to travel occasionally for events throughout the year.

Nice To Haves

• Experience with media outreach and creator partnerships.
• Experience in event planning, marketing, public relations and/or creator partnerships.

Responsibilities

• Manage daily audience engagement and moderation across Facebook, Instagram, TikTok, YouTube, X, Snapchat and Threads, using editorial judgment for sensitive conversations.
• Represent Criminally Obsessed in relevant online communities, including Reddit and Facebook groups.
• Monitor trending true crime stories and engage with the audience around them.
• Develop and publish daily audience questions and prompts to foster community.
• Schedule and publish content released after standard East Coast office hours.
• Share actionable audience-engagement insights with the Criminally Obsessed leadership team to inform content and publishing strategy.
• Identify creator collaborations, conduct press outreach and build relationships to expand the brand’s reach.
• Identify and coordinate strategic awards submissions for documentaries, podcasts and the overall brand.
• Track earned media to measure the effectiveness of promotional efforts.
• Develop and execute promotional campaigns for tentpole content, including original documentaries and exclusive interviews, to increase viewership and engagement.
• Collaborate on programming and creative for live events and audience activations, coordinating with marketing, editorial, sales and external partners to drive attendance, participation and merchandise sales.
• Represent Criminally Obsessed at live events.
• Track relevant creators, podcasts, media outlets and social accounts to understand broader true crime community interests.

Benefits

• Participation in a retirement plan.
• Life and disability insurance.
• Health, dental and vision plans.
• Flexible spending accounts.
• Sick leave, vacation time and personal time.
• Parental leave.
• Employee stock purchase plan.
• Potential eligibility for a discretionary quarterly bonus based on individual and company performance.
• Open-door policy and upward mobility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed