Audience Engagement and Community Activation Manager, Criminally Obsessed

Sinclair Broadcast Group•Santa Monica, CA

About The Position

Criminally Obsessed, Sinclair’s always-on true crime brand, brings together local reporting and reaches more than 2 million fans through social content, trial livestreams, podcasts, and documentaries. The Audience Engagement and Community Activation Manager will build meaningful relationships with the brand’s audience online and in person, using strong editorial judgment, knowledge of true crime, and an understanding of internet culture and social trends. The role manages audience interaction and moderation across social platforms and online communities, supports publishing and engagement strategy, and contributes to publicity, marketing, events, activations, and competitive analysis. It includes occasional travel to events throughout the year. The base salary range is $81,750 to $109,000, and the role may also be eligible for a discretionary quarterly bonus based on individual and company performance.

Requirements

At least 5 years of experience in social media community management, preferably with an editorial brand or media organization operating on a high-volume daily publishing schedule.
Excellent writing and communication skills, with a clear understanding of brand voice.
Strong knowledge of and connections within the true crime media landscape.
Proficiency with social media management tools such as Hootsuite or Sprout Social, and media monitoring platforms such as Meltwater.
Willingness and ability to travel occasionally for events throughout the year.

Nice To Haves

Experience with media outreach and creator partnerships.
Experience in event planning, marketing, public relations, and/or creator partnerships.

Responsibilities

Manage day-to-day audience engagement and moderate comments, live chats, and direct messages across Facebook, Instagram, TikTok, YouTube, X, Snapchat, and Threads, applying sound editorial judgment to sensitive conversations.
Represent Criminally Obsessed in relevant online communities, including Reddit and Facebook groups.
Monitor trending true crime stories and engage effectively with the audience.
Develop and publish daily audience questions and prompts to foster community.
Schedule and publish content released after standard East Coast office hours.
Share actionable insights from audience engagement with the Criminally Obsessed leadership team to inform content and publishing strategy.
Identify creator collaborations, conduct press outreach, and build relationships to expand the brand’s reach.
Identify and coordinate strategic awards submissions for documentaries, podcasts, and the brand.
Track earned media to measure the effectiveness of promotional efforts.
Develop and execute promotional campaigns for tentpole content, including original documentaries and exclusive interviews, to increase viewership and engagement.
Collaborate on programming and creative for live events and other audience activations, coordinating with marketing, editorial, sales, and external partners to drive attendance, participation, and merchandise sales.
Represent Criminally Obsessed at live events.
Track relevant creators, podcasts, media outlets, and social accounts to understand what interests the broader true crime community.