Audience Acquisition Specialist

Paramount•Burbank, CA

11d•$65,000 - $85,000•Onsite

About The Position

We are hiring an Audience Acquisition Specialist for our DTC Paramount team. This role is based (5) days on-site in Burbank, CA or New York City, NY. As an Audience Acquisition Specialist for MACS, you will own the day-to-day execution of paid mobile app user acquisition campaigns across Paramount+ and PlutoTV. You will manage recurring performance reporting, budget pacing and shifting, creative delivery and trafficking, and end-to-end PlutoTV campaign operations, while serving as the primary point of contact for key acquisition partners (e.g., InMobi, Moloco, Jampp, YouAPPi) and spearheading ongoing CPA optimization and A/B testing. The ideal candidate has prior experience in paid app user acquisition and is looking to grow their career within mobile app marketing, with a well-developed awareness of how to drive business goals and evaluate performance against key metrics (KPIs). Knowledge with the mobile app ecosystem - including app post-back tracking, the iOS ATT measurement framework, SKAN attribution, and MMP technology (e.g., Kochava) - is a strong plus. The candidate shows a robust work ethic and a drive to continually learn and grow their digital marketing skills, and must be organized, punctual, and professional. The role will support the team’s efforts on paid acquisition campaigns, with special focus on mobile app campaign operations and processes.

Requirements

Bachelor’s Degree preferred
1-2+ years of hands-on mobile app user acquisition experience (e.g., Apple Search Ads, Google UAC, InMobi, Moloco, Jampp, YouAPPi, etc.) strongly preferred, ideally gained at a media agency or entertainment/streaming organization
Experience with mobile app acquisition platforms, including app DSPs and partner networks (e.g., InMobi, Moloco, Jampp, YouAPPi) and mobile measurement partners/attribution tools (e.g., Kochava, AppsFlyer)
Familiarity with the mobile app measurement ecosystem, including iOS ATT, SKAN attribution, app post-back tracking, and mobile measurement partners (e.g., Kochava)
Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint
Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities and stakeholders
Enthusiastic, passionate and robust work ethic
Proactive and self-motivated
Able to work autonomously and manage routine campaign operations with general direction, while seeking guidance on new projects or initiatives
Flexibility and ability to handle multiple projects at one time
Strong verbal and written communication skills, proactively communicating bandwidth and deliverables

Nice To Haves

Professional Certification: mobile app marketing or attribution certification (e.g., AppsFlyer, Kochava, Google Ads/App campaigns, etc.) or other equivalent
Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent

Responsibilities

Build, traffic, and manage paid mobile app user acquisition campaigns across Paramount+ and PlutoTV, working through various ad managers/DSPs and partner platforms (e.g., InMobi, Moloco, Jampp, YouAPPi)
Manage budget pacing and shifting across the app portfolio, including twice-weekly pacing checks, IO issuance, and reconciliation against monthly spend and CPA/CPIA targets
Own recurring performance reporting, including Monday/Wednesday reporting checks across Paramount+ app campaigns, bi-weekly US insights reporting, and monthly ad hoc reporting for priority titles
Coordinate creative delivery and trafficking, including banners, videos, and native creatives for top-tier shows, plus monthly creative selection across app partners
Run end-to-end PlutoTV campaign operations, including media planning, creative delivery, and performance reporting
Serve as the day-to-day point of contact across key acquisition partners, managing relationships, optimization, and testing roadmaps
Drive performance testing initiatives (e.g., carousel/CTA A/B tests) and ongoing CPA optimization across DSP and partner channels
Monitor campaign performance and delivery to ensure campaigns deliver in full against agreed flight dates and budgets, proactively taking action if campaigns fall short
Collaborate with partners and internal teams to ensure billing accuracy, invoice tracking, and data integrity across internal dashboards
Collaborate with the larger MACS team to communicate campaign progress, learnings, and updates in mobile app marketing, and monitor competitor activity and industry trends
Execute special projects as needed
Build and launch mobile app campaigns with accuracy for tags, names, and tracking details
Monitor campaign KPIs and pacing to benchmarks
Process invoices and ensure timely payment
Provide key reports + insights to aid in strategic decision-making across campaigns

Benefits

medical
dental
vision
401(k) plan
life insurance coverage
disability benefits
tuition assistance program
PTO
Attractive compensation and comprehensive benefits packages
Generous paid time off
An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams
Opportunities for both on-site and virtual engagement events
Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace