Athletics Marketing, Ticketing, and Special Events Coordinator

Western Colorado University • Gunnison, CO

1d • $50,300 - $53,000 • Onsite

About The Position

Western Colorado University invites applications for the full-time position of Athletics Marketing, Ticketing, and Special Events Coordinator. The position reports to the Deputy Director of Athletics and is responsible for overseeing 5-10 student employee positions. The Athletics Marketing, Ticketing, and Special Events Coordinator leads the creation of design concepts and recommendations for advertising, marketing materials, and promotional pieces across all sports programs, while managing gameday ticketing operations department-wide. This position will also integrate marketing and ticketing campaigns and ensures corporate sponsor activations and mentions are properly executed through oversight of game script production. Additionally, this position supports the marketing and promotion of Mountaineer Athletic Association (MAA) corporate partners and members by coordinating recognition opportunities, benefits fulfillment, and branded activations at athletic events, and by developing and distributing promotional content across digital platforms, social media, in-venue signage, and print materials. As Special Events Coordinator, this individual plans and executes department-hosted special events such as the Crab Feed, Hall of Fame, and golf tournaments. Responsibilities include scheduling event staff, organizing event logistics, developing marketing and promotional materials, and assisting with the receipt and organization of auction items. In the area of home game-day management, this position coordinates all game-day marketing and promotions, including scheduling work-study students and volunteers for promotional activities such as halftime events. The role collaborates with the Director of Athletics and the MAA to engage, communicate with, and steward corporate sponsors, partners, and members, while assisting with outreach to prospective new partners. This includes coordinating MAA partner and member recognition at home events—arranging on-site promotions, hospitality opportunities, PA announcements, and branding in line with partnership agreements—as well as overseeing social media content for all sports and maintaining an up-to-date inventory of MAA contractual benefits to ensure timely fulfillment of marketing deliverables. This position operates autonomously and in full compliance with Western, RMAC, and NCAA regulations.

Requirements

• Bachelor’s degree
• 1-2 years of experience in marketing or sales promotion
• Website management experience
• Experience promoting cultural competency and/or diversity
• Experience with social media and MS Office products
• 1-2 years of experience delegating to and managing a project team
• Creative skills
• Project management skills
• Interpersonal skills
• Exemplary customer service skills
• Ability to communicate with a wide variety of customers, colleagues and vendors
• Ability to support significant evening and weekend work
• Good knowledge of marketing principles
• Organizational skills
• Staffing skills
• Knowledge of annual revenue and customer growth

Nice To Haves

• Master’s degree
• Degree in marketing, communications or related field
• Prior experience in a university marketing, promotions and/or ticketing office
• Prior experience in athletic marketing/promotions and large event management
• Prior experience with third party ticketing vendors
• Ability to work independently as well as collaboratively

Responsibilities

• Leads the creation of design concepts and recommendations for advertising, marketing materials, and promotional pieces across all sports programs.
• Manages gameday ticketing operations department-wide.
• Integrates marketing and ticketing campaigns.
• Ensures corporate sponsor activations and mentions are properly executed through oversight of game script production.
• Supports the marketing and promotion of Mountaineer Athletic Association (MAA) corporate partners and members by coordinating recognition opportunities, benefits fulfillment, and branded activations at athletic events.
• Develops and distributes promotional content across digital platforms, social media, in-venue signage, and print materials.
• Plans and executes department-hosted special events such as the Crab Feed, Hall of Fame, and golf tournaments.
• Schedules event staff, organizes event logistics, develops marketing and promotional materials, and assists with the receipt and organization of auction items.
• Coordinates all game-day marketing and promotions, including scheduling work-study students and volunteers for promotional activities such as halftime events.
• Collaborates with the Director of Athletics and the MAA to engage, communicate with, and steward corporate sponsors, partners, and members.
• Assists with outreach to prospective new partners.
• Coordinates MAA partner and member recognition at home events—arranging on-site promotions, hospitality opportunities, PA announcements, and branding in line with partnership agreements.
• Oversees social media content for all sports.
• Maintains an up-to-date inventory of MAA contractual benefits to ensure timely fulfillment of marketing deliverables.
• Operates autonomously and in full compliance with Western, RMAC, and NCAA regulations.

Benefits

• Shared premiums for a comprehensive health insurance plan
• Dental insurance
• Retirement plan
• Life insurance
• Other insurance options
• Free tuition for dependents enrolled full time in undergraduate programs for up to four years (after one year of employment)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level