Asst. Manager, Marketing

Citizen Watch Company of America, Inc.•New York, NY

About The Position

The Assistant Marketing Manager is a key member of the brand marketing team, responsible for supporting and orchestrating integrated marketing plans and promotional programs for Citizen Watch America brands.

Requirements

Experience managing marketing programs within brand guidelines.
Proven track record of working effectively under tight deadlines.
Ability to handle multiple projects and maintain vendor relationships.
Proficient in Microsoft Office applications
Highly organized, detail-oriented with exceptional follow-through skills.
Strong oral and written communication skills
Ability to work efficiently with external partners as well as internal teams.
Ability to identify, prioritize and accommodate multiple needs.
Self-starter with a “can-do” attitude

Nice To Haves

Adobe CS, a plus.

Responsibilities

Support brand marketing operations from asset management and event activation to invoicing as needed by the brand marketing team including: Content Management
Manage content and user access on digital asset management site
Update metadata for all assets
Communicate on asset availability
Assist Senior Marketing Manager with overall structure of assets and user permissions.
Lead Caravelle campaign execution - work with team to plan, implement, and track metrics across digital and social channels
Prepare creative briefs for internal and external teams to set expectations and ensure smooth production process
Manage Caravelle’s social media presence by creating, scheduling, and monitoring content across Meta, TikTok, and other platforms as recommended
Use internal Power BI dashboards to understand customer insights, sales trends, and brand performance
Manage and maintain internal online learning platform
Coordinate with creative services agency on site updates (including photography, video, copy, language updates)
Work with Sales and International teams on team structure and setup on the platform.
Provide onboarding training as needed
Sample management (logging of samples into database and coordinating samples for photo shoots and media requests)
Create style # for POS materials and place requisition for print materials
General administrative duties including registering guests for the department, ordering supplies, managing shipments and invoicing.
Work alongside various Marketing teams in communication, coordination, monitoring and reporting on advertising campaigns
Manage GWP needs by season
Manage watch photography and product descriptions for seasonal inventory
Potential to own and manage marketing for a key collection/sub-brand over time