Asst Hospitality Manager - Luxury Experiences, Sterling Vineyards
About The Position
As the Luxury Experiences Hospitality Manager at Sterling Vineyards' Hilltop Tasting Room, you will lead a high-performing hospitality team delivering elevated guest experiences in a distinctive setting. This role oversees premium food and wine experiences, ensuring exceptional service, compelling storytelling, and luxury hospitality standards. You will coach and develop Hospitality Associates to deliver personalized service while achieving direct-to-consumer sales goals. As a frontline leader, you will oversee service execution, team performance, and daily operations, creating memorable guest experiences that strengthen Sterling’s reputation as a premier Napa Valley destination.
Requirements
- 4+ years of DTC wine sales or guest service experience with a track record of achieving goals.
- Experience leading teams of 15+ and developing high-performing employees.
- Strong wine knowledge and can confidently educate guests.
- Organized, self-motivated, and comfortable managing daily operations.
- Communicate effectively and are proficient with MS Office, POS, and reservation systems.
- Available to work weekends and holidays and represent the brand professionally.
- Can lift 40 lbs., are at least 21 years of age, and can travel occasionally.
Nice To Haves
- Thrive in a fast-paced hospitality environment and enjoy leading sales-focused teams.
Responsibilities
- Lead, coach, and motivate a team of ~20 Hospitality Sales Associates to achieve DTC revenue, wine club conversion, data capture, and AOV goals.
- Maintain cost controls, inventory, and sales incentives.
- Uphold guest service standards; engage with guests and resolve concerns.
- Oversee premium experiences, including food and wine pairings and elevated service training.
- Partner with Marketing, Operations, Retail, and Culinary teams on programming and guest experiences.
- Recruit, train, schedule, mentor and evaluate team members.
- Manage daily operations including opening/closing procedures, cash handling, POS support, and compliance requirements.
- Support local hospitality partnerships, special events, and wine club engagement.
Benefits
- Competitive vacation, sick leave, and 12 paid holidays.
- A “TWE4ME Day” – a day to spend however you choose!
- Generous time off for life’s big moments (Paid Parental & Caregiver Leave).
- Get paid to give back—2 full days each year (Volunteer Days).
- Hybrid and custom schedules available for certain roles (Flexible Work Options).
- Medical, dental, vision, free mental health support, and an award-winning wellness program (Wellbeing First).
- 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.
- Enjoy exclusive employee pricing on the world’s best wines, plus receive a generous product allowance (Wine Perks & Discounts).
- Celebrate wins and earn fun rewards (Recognition & Rewards).
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
