About The Position

As an Associate, you will be responsible for the development and performance of all sales strategies in the assigned market. You will drive primary sales, secondary sales, and ensure brand presence in defined markets. You will supervise/manage the distributor network to achieve desired sales objectives, thereby ensuring the achievement of financial and ethical objectives of the division as per the business strategy. To achieve this, you will have the authority to develop your customer management plan, approve expiry products, issue credit notes for distributors under your control, recommend the appointment and credit limits of distributors, develop, execute & plan your resource utilization, and participate in Strategy Execution review meetings to ensure alignment. You have a very important role to play in the Division's success.

Requirements

  • Development and performance of all sales strategies in assigned market.
  • Drive primary sales, secondary sales and ensuring brand presence in defined markets.
  • Supervise/manage the distributor network to achieve desired sales objectives.
  • Achieve financial and ethical objectives of the division as per the business strategy.
  • Develop customer management plan.
  • Approve expiry products.
  • Issue credit note for distributors.
  • Recommend appointment and credit limits of distributors.
  • Develop, execute & plan resource utilization.
  • Participate in Strategy Execution review meetings.
  • Plan monthly and quarterly business.
  • Plan trade activation business and overall sales.
  • Plan demand generation and fulfillment.
  • Monitor actual sales and mid-course corrections.
  • Conduct prescription audit for Abbott brands and competitor brands.
  • Create and update customer list (doctors/chemists).
  • Identify potential towns and appoint distributors and customers.
  • Achieve sales targets.
  • Promote companies product ethically.
  • Have science base discussion with Doctor and chemist.
  • Organize Camps (CME).
  • Carry out activations across trade and clinics.
  • Plan and conduct merchandising and sampling activity.
  • Facilitate new product/products launch.
  • Execute customer management plan.
  • Ensure 100% coverage of Doctors.
  • Meet customer call average as per plan.
  • Collect market intelligence.
  • Manage retailer level inventory.
  • Ensure visibility of Abbott brands on retailers outlet.
  • Recommend appointment of distributor.
  • Ensure stock and sales statements are sent by distributors on due dates.
  • Ensure distributor claims are settled within specified time limits.
  • Lead and execute strict adherence to Abbott Code of Business conduct.
  • Set examples on implementation of the code of business conduct, FCPA, Pharmacovigilance.
  • Conformation to all financial and administration systems, compliance to statutory and regulatory norms.
  • Demonstrate and promote professional behavior in line with Abbott Values.
  • Ensure high level of customer service.
  • Manage any difficult customer situations.
  • Ensure compliance with internal and external guidelines.
  • Ensure minimal comments in audits and other inspections.
  • Ensure transactions and orders are processed with a high level of accuracy and commitment.
  • Manage attrition of customer and resource bases.
  • Execute division and business strategy.

Nice To Haves

  • Lead and execute strict adherence to Abbott Code of Business conduct
  • Set examples on implementation of the code of business conduct, FCPA , Pharmacovigilance to ensure compliance
  • Conformation to all financial and administration systems, compliance to statutory and regulatory norms of the company and laws of the land
  • Demonstrate and promote professional behavior in line with Abbott Values of Pioneering, Achieving, Caring and Enduring
  • Ensure high level of customer service and manage any difficult customer situations.
  • Ensure compliance with internal and external guidelines and ensure minimal comments in audits and other inspections
  • Ensure transactions and orders are processed with a high level of accuracy and commitment in order to satisfy customer needs
  • Manage attrition of customer and resource bases

Responsibilities

  • Plan for monthly and quarterly business.
  • Plan for Trade activation business and overall sales.
  • Plan demand generation and fulfillment.
  • Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations.
  • Prescription audit for Abbott brands and other competitors' brands.
  • Create and update customer list having a specified number of doctors / chemists (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
  • Identify potential towns and appoint distributors and customers (trade) in line with business philosophy.
  • Achieve monthly, quarterly, half-yearly, and yearly Sales targets by promoting companies' products ethically to customers as per the business plan.
  • Have science-based discussions with Doctors and chemists for promotion of products in clinics and at chemist places.
  • Organize Camps (CME) as per the division strategy and customer needs.
  • Carry out activations across trade and clinics for brand visibility.
  • Plan and conduct merchandising and sampling activities as per Division strategy.
  • Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meeting them at pre-determined intervals, effective in-clinic / trade promotion, and providing feedback to the company.
  • Execute the customer management plan to ensure that all customers are covered as per the plan and meet minimum KPIs.
  • Ensure the visibility of Abbott brands on retailers' outlets as a part of brand promotion strategy.
  • Make the maximum number of productive calls every day.
  • Recommend the appointment of a party as a distributor after evaluating its commercial standing, creditworthiness, and personal assets.
  • Ensure that stock and sales statements have been sent by the distributors on due dates.
  • Ensure that the claims of the distributors are settled by the company within specified time limits.
  • Build the company’s reputation in your territory.
  • Practice and lead other junior team members of the company by setting a personal example of excellence in adherence to Abbott Code of Business conduct, FCPA, Pharmacovigilance, financial and administration systems, compliance to statutory and regulatory norms, professional behavior in line with Abbott Values, customer service, managing difficult customer situations, compliance with internal and external guidelines, accuracy and commitment in transactions and orders, managing customer and resource attrition.
  • Execute division and business strategies shared on a time-to-time basis.
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