Vans: Associate, Wholesale Marketing

Vans•Costa Mesa, CA

13d

About The Position

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you. To learn more about our values and our culture, visit Vans Careers or www.vans.com . What will you do? A day in the life of an Associate, Wholesale Marketing at Vans looks a little like this. As part of the Wholesale Marketing team, this role will support the development and execution of lifestyle-focused, account-specific marketing programs, helping bring Vans’ brand vision to life in a culturally relevant way. You will work cross-functionally to align key product priorities with marketing support across Go-To-Market (GTM) touch points, ensuring a consistent and compelling lifestyle narrative. With a passion for collaboration and a strong consumer-first mindset, you will help translate insights from fashion, streetwear, music, and youth culture into impactful executions that resonates with our lifestyle consumer and elevates the brand across the marketplace. Let’s break down that day-in-the-life a bit more.

Requirements

4-6+ years of experience and professional achievements.
Cross-functional collaboration: Ability to partner effectively with Marketing, Sales, Merchandising, and external accounts to drive aligned execution.
Project management & execution rigor: Strong organization, timeline management, and attention to detail to deliver campaigns on time and on brief.
Integrated marketing acumen: Understanding of how channels (retail, social, paid, events, influencer) work together to create cohesive brand experiences.
Relationship management: Skilled at building trust with internal stakeholders and wholesale partners to enable smooth, collaborative execution.
Analytical mindset: Comfort tracking budgets, measuring campaign performance, and using insights to optimize future activations.
Cultural fluency: Awareness of trends in fashion, streetwear, music, and youth culture to inform relevant, on-brand marketing initiatives.
Proactive ownership & adaptability: Self-starter who can navigate a fast-paced environment, manage multiple priorities, and continuously build capability.

Nice To Haves

Formal education in a related field is great to have

Responsibilities

Partner with Wholesale Marketing and Sales to develop and execute account-specific marketing plans aligned to brand priorities, timelines, and commercial objectives.
Execute integrated wholesale marketing programs across in-store, social, paid media, events, and influencer channels to deliver cohesive account experiences.
Collaborate cross-functionally with Marketing, Sales, and Merchandising to support seasonal GTM milestones and ensure on-time delivery.
Support budget planning and management, including tracking spend, reconciling expenses, and contributing to campaign recaps and performance analysis.
Build and maintain strong relationships with internal stakeholders and external wholesale partners to enable seamless execution.
Coordinate with internal marketing teams to align influencer activations and ensure consistency across campaigns and touchpoints.
Monitor cultural and market trends and track account-level insights to inform execution, optimize performance, and drive brand visibility and sell-through.