Associate, Video Investment

Adelphi Group•New York, NY

4d•Hybrid

About The Position

The Associate, Video Investment supports the Investment team in developing media plans and coordinating the day-to-day maintenance of plans for assigned client accounts. The role contributes to media plan development by gathering data through agency tools and online sources to support recommendations and assisting with competitive reports. It involves active learning and building media knowledge through participation, with organization and awareness identified as foundations for success and future growth.

Requirements

Detail-oriented, organized, and analytical, with an interest in advertising strategy and media performance.
Solutions-oriented self-starter able to troubleshoot independently.
Confident, dependable, and reliable.
Excellent written and oral communication skills, including comfort communicating with senior-level staff and partners.
Proficiency in Microsoft Office, particularly Excel and PowerPoint.

Responsibilities

Assist in developing cross-channel media strategies.
Collaborate with intercompany agencies and external media vendors to gather marketplace insights, tactical recommendations, and costing.
Prepare insertion orders (IOs), media authorization forms (MAFs), and other campaign documentation.
Ensure accurate campaign setup and investment tracking in MBOX/Prisma and other internal systems.
Support media activation teams in sending orders and tracking confirmations.
Manage campaign pacing and investment allocation on an ongoing, daily basis.
Collaborate with media and analytics teams to track KPIs, including impressions, CPMs, CPC, CTR, CPA, and ROAS.
Work with finance to troubleshoot and resolve vendor invoice discrepancies.
Assist in preparing client-facing materials, including educational one-sheets, media strategy presentations, performance reports, and campaign recaps.
Build and foster relationships with intercompany agencies, external vendors, and partners.