NSUFA023 - Associate Vice President for Enrollment Management

Virginia Information Technologies Agency•Norfolk, VA

About The Position

Norfolk State University seeks an Associate Vice President (AVP) to serve as the University’s Chief Enrollment Officer and provide strategic leadership for enrollment management initiatives. The AVP leads enrollment management matters in collaboration with directors, faculty, staff, and administration, advancing the University’s mission and vision. The role oversees Undergraduate Admissions, Transfer Admissions, Financial Aid, the University Registrar, and New Student Orientation and Programs, and leads implementation of a comprehensive strategic enrollment management plan. The AVP develops data-informed strategies to grow recruitment, yield, enrollment, retention, and degree completion while advancing access, affordability, and student success. The position guides organizational change, improves processes and services, uses technology and analytics to establish measurable outcomes, and leads planning, budgets, and resources in support of institutional priorities and long-term financial sustainability. The AVP also fosters a student-centered culture of service, innovation, accountability, and continuous improvement, building partnerships across the University.

Requirements

  • Master’s degree from a regionally accredited institution.
  • Considerable administrative experience, generally equivalent to a minimum of 12 years, in higher education enrollment management.
  • A minimum of 8 years in a supervisory capacity at the director level or higher.
  • Demonstrated ability to lead and manage a diverse staff in an environment that values teamwork and professional development.
  • Demonstrated knowledge of best practices in admissions, registration, financial aid, and other components of enrollment management.
  • Demonstrated experience growing enrollments or meeting enrollment targets at the academic college or university level.
  • Considerable experience collaborating successfully with university stakeholders on cross-functional or cross-divisional initiatives designed to advance student success, retention, and enrollment growth.
  • Ability to address the needs of and communicate with diverse student populations, including low-income, first-generation, underrepresented, international, and/or non-traditional students.
  • Advanced practical skill with software and other technologies used to manage student enrollment processes, communications, and customer service, such as SLATE, WayBetter, Enrollment Fuel, and Workday.

Nice To Haves

  • Doctorate in Higher Education Leadership, Organizational Psychology, Public Policy, Law, or a similar discipline.
  • Previous experience leading a comprehensive enrollment management team that includes admissions, financial aid, registration, and orientation or new student programs.
  • Previous experience with strategic planning, including its development and implementation.
  • Considerable knowledge of statistical and predictive analysis.
  • Demonstrated track record and commitment to building and maintaining community college relationships to advance or increase a transfer-student pipeline.
  • Demonstrated track record of establishing and maintaining enrollment gains with special populations, such as veterans and military students, international students, and online students.

Responsibilities

  • Provide executive leadership and direction for Undergraduate Admissions, Transfer Admissions, Financial Aid, the University Registrar, and New Student Orientation and Programs.
  • Align recruitment, enrollment, and student transition strategies with the University’s mission and strategic priorities.
  • Develop and implement data-informed strategies to increase student recruitment, yield, enrollment, retention, and degree completion.
  • Guide organizational change, strengthen cross-functional collaboration, and implement innovative strategies responsive to student needs and higher education trends.
  • Evaluate and redesign enrollment processes, policies, and services to improve efficiency, coordination, the student experience, and customer service.
  • Use technology, data analytics, and continuous improvement practices to establish transparent, consistent, and measurable operational outcomes.
  • Lead strategic and operational planning, setting goals, performance measures, and accountability structures.
  • Oversee departmental budgets and resources, including responsible stewardship and effective financial aid administration.
  • Promote a culture of service, innovation, accountability, and continuous improvement.
  • Build partnerships with academic leadership, faculty, staff, students, and university stakeholders to coordinate enrollment strategies and advance institutional priorities.
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