Associate Vice Chancellor for Strategic Enrollment Management

University of Arkansas•Pine Bluff, AR

2d•Onsite

About The Position

The Associate Vice Chancellor for Strategic Enrollment Management serves as the University’s chief enrollment strategist, reporting directly to the Provost and Executive Vice Chancellor for Academic Affairs. This role provides executive leadership for developing, implementing, and refining a comprehensive Strategic Enrollment Management (SEM) framework to achieve institutional enrollment goals and advance student access, persistence, completion, institutional sustainability, and mission fulfillment. The Associate Vice Chancellor leads a coordinated enrollment enterprise, collaborating across various university units such as Academic Affairs, Student Affairs, Student Financial Services, Institutional Research, Marketing and Communications, and University College for Student Success. The position integrates enrollment planning, recruitment, admissions, student onboarding, financial aid strategy, registration, persistence initiatives, academic program development, and enrollment operations with institutional priorities. As a senior member of the academic leadership team, the Associate Vice Chancellor advises the Provost and Executive Cabinet on enrollment strategy, trends, forecasting, market opportunities, student success outcomes, and strategic initiatives. This role emphasizes an enterprise-wide perspective, fostering shared responsibility and accountability for enrollment performance across academic and administrative units, and working to remove barriers and improve the student experience and institutional effectiveness.

Requirements

Master’s degree from a regionally accredited institution.
Minimum of five years of progressively responsible leadership experience in strategic enrollment management, admissions, financial aid, student success, higher education administration, or a closely related field.
Demonstrated success developing and implementing strategic enrollment plans and integrated enrollment strategies that improve recruitment, enrollment yield, retention, persistence, and student success outcomes.
Demonstrated experience utilizing enrollment analytics, market intelligence, and data-informed decision-making to support institutional planning, assess outcomes, and guide resource allocation.
Demonstrated ability to lead, manage, and develop teams and to manage budgets, organizational resources, and complex initiatives in a higher education environment.
Experience leading organizational or process improvement initiatives involving multiple institutional units.
Strong communication, leadership, analytical, organizational, and relationship-building skills.
Proof of legal authority to work in the United States on the first day of employment.

Nice To Haves

Master’s degree from a regionally accredited institution.
Minimum of five years of progressively responsible leadership experience in strategic enrollment management, admissions, financial aid, student success, higher education administration, or a closely related field.
Demonstrated success developing and implementing strategic enrollment plans and integrated enrollment strategies that improve recruitment, enrollment yield, retention, persistence, and student success outcomes.
Demonstrated experience utilizing enrollment analytics, market intelligence, and data-informed decision-making to support institutional planning, assess outcomes, and guide resource allocation.
Demonstrated ability to lead, manage, and develop teams and to manage budgets, organizational resources, and complex initiatives in a higher education environment.
Experience leading organizational or process improvement initiatives involving multiple institutional units.
Strong communication, leadership, analytical, organizational, and relationship-building skills.

Responsibilities

Lead the development, implementation, assessment, and continuous refinement of UAPB’s comprehensive Strategic Enrollment Plan, establishing goals, strategies, performance indicators, and accountability measures aligned with the University’s mission and priorities.
Develop and monitor enrollment forecasts, scenario models, demographic analyses, and market intelligence to inform institutional planning, academic program development, resource allocation, and enrollment targets.
Lead coordinated, institution-wide enrollment planning that integrates recruitment, admissions, onboarding, registration, retention, persistence, and completion, fostering shared responsibility and accountability.
Provide strategic leadership and supervision for the Office of the Registrar, ensuring the integrity and effectiveness of student records, registration, academic scheduling, degree auditing, and enrollment reporting.
Collaborate with academic leadership to align academic programs, course offerings, schedules, policies, and resources with student demand, workforce needs, and institutional priorities.
Provide strategic leadership for undergraduate recruitment, admissions, onboarding, and enrollment yield, developing differentiated strategies and targets for various student populations.
Analyze the enrollment funnel from prospect to enrollment, implementing data-informed strategies to improve conversion and yield.
Collaborate with Student Financial Services and Institutional Advancement to develop a comprehensive financial aid and scholarship strategy.
Partner with Marketing and Communications to develop integrated enrollment marketing and communications strategies.
Regularly evaluate recruitment strategies, events, communications, and scholarship investments using performance data to improve effectiveness.
Lead institutional use of enrollment analytics, predictive modeling, market intelligence, and performance metrics to identify opportunities and risks and guide decision-making.
Develop and maintain dashboards, scorecards, forecasts, and reporting systems to monitor key indicators across the enrollment lifecycle.
Provide strategic leadership for the effective use and continuous improvement of enrollment technologies, including student information systems and CRM platforms.
Partner with University College for Student Success and other leaders to align enrollment and student success strategies, identify barriers, and develop interventions for at-risk students.
Establish an ongoing culture of assessment for enrollment initiatives, technologies, processes, and student success interventions.
Lead institutional strategies to expand transfer, dual enrollment, adult learner, returning student, and re-enrollment populations.
Develop and strengthen strategic enrollment pipelines and partnerships with community colleges, K-12 districts, workforce agencies, employers, and community organizations.
Collaborate with academic leadership to develop and strengthen articulation agreements, transfer pathways, and innovative academic pathways.
Conduct market and demographic analyses to identify emerging student populations, geographic markets, and potential areas for enrollment growth.
Evaluate enrollment partnerships, pathways, and pipeline initiatives based on enrollment outcomes, student success, and strategic alignment.
Provide leadership, direction, supervision, and professional development for assigned enrollment management personnel and functions.
Foster a student-centered culture of accountability, innovation, collaboration, responsiveness, data-informed decision-making, and continuous improvement.
Lead enterprise-wide review and improvement of enrollment-related policies, procedures, technologies, communications, and workflows.
Ensure effective stewardship of enrollment management resources and compliance with applicable policies and regulations.
Advise the Provost, Executive Cabinet, and other university leaders through timely reports, forecasts, analyses, presentations, and recommendations regarding enrollment performance and strategic opportunities.