Vice President for Enrollment Management

Towson University•Towson, MD

About The Position

The Vice President will lead the next phase of developing and implementing a strategic, data-informed, forward-thinking enrollment management plan that advances the university’s goals regarding degree programs, inclusivity, and fiscal outcomes. Through oversight of four functional units – University Admissions, Financial Aid, Office of the Registrar, and Academic Success (which includes the Tutoring and Learning Center and the Writing Center) the Vice President will be expected to lead the implementation of the strategic enrollment management plan; improve retention, persistence and student outcomes; grow and diversity enrollment beyond traditional markets; enhance data, analytics, and financial aid strategy; strengthen campus partnerships and collaboration; and develop and support a respected and committed team. The ideal candidate will be an experienced, collaborative, and creative leader who will provide a transparent and forward-thinking approach to short- and long-term enrollment goals. The successful candidate will have a demonstrated record of achieving recruitment, enrollment, and student success outcomes to build a highly accomplished and diverse student body. For more information about this opportunity, please review the VPEM Leadership Profile. WittKieffer is assisting Towson University in this search. Inquiries, nominations, and applications are invited. Application materials should be submitted using WittKieffer’s candidate portal by clicking here. Nominations and inquiries can be directed to: Shelley Arakawa, J.D., and Ashlee Musser at: [email protected].

Requirements

Experienced, collaborative, and creative leader
Transparent and forward-thinking approach to short- and long-term enrollment goals
Demonstrated record of achieving recruitment, enrollment, and student success outcomes
Genuine commitment to Towson University’s mission
Appreciation for Towson’s student-centered culture, commitment to inclusion and access, strong record of student success, and growing reputation as a research-oriented public university
Enthusiasm for advancing the university’s aspirations and ability to articulate the distinctive value of a Towson education
Proven ability to build trust, foster partnership, and develop strong relationships across a wide range of constituencies
Experience working productively with presidents, provosts, cabinet-level leaders, faculty, deans, staff, the state system, and other external partners
Demonstrated commitment to transparency, shared governance, open communication, and collective problem solving
Progressive leadership experience in enrollment management, admissions, financial aid, student success, advising, registrar functions, or related areas
Deep understanding of current enrollment trends, demographic shifts, market dynamics, and the evolving factors influencing student college choice and behavior
Demonstrated commitment to student achievement throughout the enrollment lifecycle
Ability to partner effectively with academic affairs, student affairs, faculty leaders, and advisors to build a culture of student success and shared responsibility for outcomes
Ability to anticipate opportunities, challenges, and emerging trends
Willingness to challenge assumptions, think creatively, and introduce new ideas while maintaining focus on execution and results
Sophisticated understanding of financial aid, enrollment planning, tuition strategy, and student affordability
Demonstrated success leveraging data analytics, predictive modeling, market intelligence, and emerging technologies, including AI-enabled tools, to inform strategy and decision-making
Commitment to using technology to improve efficiency, expand access, strengthen communication, and enhance the student experience
Demonstrated success leading and developing high-performing teams
Skill in leading through change while maintaining focus, resilience, and alignment around institutional priorities
Excellent written, verbal, and interpersonal communication skills
Skill in presenting enrollment concepts, trends, and data in ways that promote understanding, informed decision-making, and shared ownership of institutional goals
Optimistic, energetic, and forward-looking
Intellectually curious and committed to continuous learning
Innovative, entrepreneurial, and willing to pursue bold ideas thoughtfully
Approachable, authentic, and relationship oriented
Politically astute without being political
Resilient and adaptable in the face of ambiguity and change
Collegial, humble, and collaborative by nature
Deeply committed to students, the academic mission, and the success of colleagues and the institution

Responsibilities

Lead the implementation of the strategic enrollment management plan
Improve retention, persistence and student outcomes
Grow and diversity enrollment beyond traditional markets
Enhance data, analytics, and financial aid strategy
Strengthen campus partnerships and collaboration
Develop and support a respected and committed team
Design and implement comprehensive enrollment strategies that advance recruitment, retention, graduation, diversity, and revenue objectives
Develop and implement strategies that improve persistence, retention, academic success, and timely degree completion
Anticipate opportunities, challenges, and emerging trends and translate those insights into actionable enrollment strategies
Identify innovative approaches to enrollment growth, program development, partnerships, and student engagement
Align financial aid resources with enrollment goals, student success outcomes, and institutional priorities
Evaluate recruitment investments, pricing strategies, and enrollment initiatives through a data-informed and outcomes-driven lens
Leverage data analytics, predictive modeling, market intelligence, and emerging technologies, including AI-enabled tools, to inform strategy and decision-making
Translate complex data into clear recommendations and actionable plans
Use technology to improve efficiency, expand access, strengthen communication, and enhance the student experience
Lead and develop high-performing teams
Establish clear expectations, cultivate accountability, and support professional growth
Create organizational cultures that value innovation, adaptability, customer service, collaboration, and continuous improvement
Lead through change while maintaining focus, resilience, and alignment around institutional priorities
Communicate clearly, credibly, and persuasively with a variety of audiences
Present enrollment concepts, trends, and data in ways that promote understanding, informed decision-making, and shared ownership of institutional goals