Associate Vice Chancellor for Strategic Enrollment Management

University of Arkansas System•Pine Bluff, AR

About The Position

Reporting directly to the Provost and Executive Vice Chancellor for Academic Affairs, the Associate Vice Chancellor for Strategic Enrollment Management serves as the University’s chief enrollment strategist and provides executive leadership for developing, implementing, and continuously refining a comprehensive Strategic Enrollment Management (SEM) framework to achieve institutional enrollment goals and advance student access, persistence, completion, institutional sustainability, and mission fulfillment. The Associate Vice Chancellor leads a coordinated enrollment enterprise and collaborates across Academic Affairs, Student Affairs, Student Financial Services, Institutional Research, Marketing and Communications, University College for Student Success, and other institutional units to align enrollment planning, recruitment and admissions, student onboarding, financial aid strategy, registration, persistence initiatives, academic program development, and enrollment operations with institutional priorities. As a senior member of the academic leadership team, the Associate Vice Chancellor serves as a trusted advisor to the Provost and the Executive Cabinet on enrollment strategy and institutional priorities, including enrollment trends, demographic shifts, enrollment forecasting, market opportunities, student success outcomes, and strategic initiatives that support access, affordability, persistence, and completion, and post-graduate success. The Associate Vice Chancellor is expected to bring an enterprise-wide perspective to enrollment management, recognizing that enrollment outcomes result from the collective work of the University rather than any single office. The position therefore builds shared responsibility and accountability for enrollment performance across academic and administrative units and works across organizational boundaries to remove barriers, strengthen the student experience, and improve institutional effectiveness.

Requirements

Master’s degree from a regionally accredited institution.
Minimum of five years of progressively responsible leadership experience in strategic enrollment management, admissions, financial aid, student success, higher education administration, or a closely related field.
Demonstrated success developing and implementing strategic enrollment plans and integrated enrollment strategies that improve recruitment, enrollment yield, retention, persistence, and student success outcomes.
Demonstrated experience utilizing enrollment analytics, market intelligence, and data-informed decision-making to support institutional planning, assess outcomes, and guide resource allocation.
Demonstrated ability to lead, manage, and develop teams and to manage budgets, organizational resources, and complex initiatives in a higher education environment.
Experience leading organizational or process improvement initiatives involving multiple institutional units.
Strong communication, leadership, analytical, organizational, and relationship-building skills.

Nice To Haves

Master’s degree from a regionally accredited institution.
Minimum of five years of progressively responsible leadership experience in strategic enrollment management, admissions, financial aid, student success, higher education administration, or a closely related field.
Demonstrated success developing and implementing strategic enrollment plans and integrated enrollment strategies that improve recruitment, enrollment yield, retention, persistence, and student success outcomes.
Demonstrated experience utilizing enrollment analytics, market intelligence, and data-informed decision-making to support institutional planning, assess outcomes, and guide resource allocation.
Demonstrated ability to lead, manage, and develop teams and to manage budgets, organizational resources, and complex initiatives in a higher education environment.
Experience leading organizational or process improvement initiatives involving multiple institutional units.
Strong communication, leadership, analytical, organizational, and relationship-building skills.

Responsibilities

Lead the development, implementation, assessment, and continuous refinement of UAPB’s comprehensive Strategic Enrollment Plan, establishing short- and long-term enrollment goals, strategies, performance indicators, and accountability measures aligned with the University’s mission, strategic priorities, academic portfolio, and resource planning.
Develop and monitor enrollment forecasts, scenario models, demographic analyses, and market intelligence to identify emerging opportunities and risks and inform institutional planning, academic program development, resource allocation, and enrollment targets by student population, academic level, program, geography, and other appropriate dimensions.
Lead coordinated, institution-wide enrollment planning that integrates recruitment, admissions, onboarding, registration, retention, persistence, and completion, fostering shared responsibility and accountability for enrollment outcomes across academic and administrative units.
Provide strategic leadership and supervision for the Office of the Registrar, ensuring the integrity and effectiveness of student records, registration, academic scheduling, degree auditing, enrollment reporting, and related services while promoting integrated enrollment operations that reduce administrative barriers and improve the student experience.
Collaborate with the Provost, academic leadership, and other university leaders to align academic programs, course offerings, schedules, policies, and resources with student demand, workforce needs, institutional priorities, and enrollment opportunities.
Provide strategic leadership for undergraduate recruitment, admissions, onboarding, and enrollment yield, developing differentiated strategies, enrollment targets, market priorities, and recruitment approaches for first-time freshmen, transfer students, adult learners, returning students, and other priority populations.
Analyze the enrollment funnel from prospect and inquiry through application, admission, confirmation, onboarding, registration, and enrollment, implementing data-informed strategies that improve conversion and yield, reduce melt, and ensure timely and coordinated engagement with prospective students and families.
Collaborate with Student Financial Services and Institutional Advancement to develop a comprehensive financial aid and scholarship strategy that strategically leverages institutional resources to support access, affordability, enrollment growth, persistence, and completion.
Partner with Marketing and Communications to develop integrated, audience-informed enrollment marketing and communications strategies that strengthen institutional visibility, generate prospective-student interest, differentiate UAPB within competitive markets, and support recruitment and yield objectives.
Regularly evaluate recruitment strategies, territories, events, travel, communications, scholarship investments, and other enrollment activities using performance data and return-on-investment considerations to continuously improve effectiveness and inform resource allocation.
Lead institutional use of enrollment analytics, predictive modeling, market intelligence, and performance metrics to identify enrollment opportunities and risks, understand student behavior, assess institutional performance, and guide data-informed decision-making.
Develop and maintain dashboards, scorecards, forecasts, and reporting systems that monitor key indicators across the enrollment lifecycle, including applications, admissions, confirmations, registration, yield, melt, enrollment, persistence, retention, and completion, and provide actionable information to university leadership.
Provide strategic leadership for the effective use and continuous improvement of enrollment technologies, including student information systems, customer relationship management platforms, application systems, workflow tools, predictive analytics, and other technologies supporting recruitment, enrollment, service delivery, and decision-making.
Partner with University College for Student Success and other academic and administrative leaders to align enrollment and student success strategies, identify barriers and achievement gaps, strengthen the transition from enrollment to persistence, and develop interventions for students at risk of failing to enroll, stopping out, or not completing.
Establish an ongoing culture of assessment in which enrollment initiatives, technologies, processes, and student success interventions are evaluated against measurable outcomes and findings are used to refine institutional strategy and improve performance.
Lead institutional strategies to expand transfer, dual enrollment, adult learner, returning student, and re-enrollment populations, including intentional efforts to identify and re-engage individuals with some college credit but no completed credential.
Develop and strengthen strategic enrollment pipelines and partnerships with community colleges, K-12 districts, workforce agencies, employers, community organizations, and other entities capable of expanding access and contributing to sustainable enrollment growth.
Collaborate with academic leadership to develop and strengthen articulation agreements, transfer pathways, innovative academic pathways, and delivery models that maximize applicable credits, reduce time to degree, respond to student and workforce needs, and improve educational attainment.
Conduct market and demographic analyses to identify emerging student populations, geographic markets, workforce needs, academic opportunities, and other potential areas for enrollment growth, and translate findings into actionable recruitment and partnership strategies.
Evaluate enrollment partnerships, pathways, and pipeline initiatives based on enrollment outcomes, student success, scalability, strategic alignment, and return on investment, while representing UAPB in appropriate regional, state, and national enrollment management organizations and initiatives.
Provide leadership, direction, supervision, and professional development for assigned enrollment management personnel and functions, establishing annual goals, service standards, performance expectations, operational priorities, and accountability for measurable results.
Foster a student-centered culture of accountability, innovation, collaboration, responsiveness, data-informed decision-making, and continuous improvement across the enrollment enterprise, with particular emphasis on providing accessible, accurate, timely, and coordinated service to students and families.
Lead enterprise-wide review and improvement of enrollment-related policies, procedures, technologies, communications, forms, workflows, deadlines, and requirements to eliminate unnecessary barriers, strengthen systems integration, improve operational efficiency, and create a seamless student enrollment experience.
Ensure effective stewardship of enrollment management resources and compliance with institutional, University of Arkansas System, state, federal, accreditation, financial aid, student records, and other applicable policies and regulations, evaluating investments based on institutional priorities, effectiveness, and return on investment.
Advise the Provost, Executive Cabinet, and other university leaders through timely reports, forecasts, analyses, presentations, and recommendations regarding enrollment performance, strategic opportunities and risks, resource needs, emerging national trends, and institutional actions necessary to achieve enrollment objectives.