Associate Targeting Strategist

WebMD

13d•$55,000 - $60,000

About The Position

The Associate Targeting Strategist supports the Medscape Professional Sales team, which sells engagement and advertising products primarily to biopharmaceutical and medical device companies. The role supports approximately four to six sales representatives through presale and post-sale optimization of target audiences. It is also the source of information about sold deals for internal execution teams and ensures targeting information is communicated thoroughly and effectively. Success requires attention to detail, effective working relationships with sales representatives, creative problem-solving on complex requests, and effective time management during busy sales cycles.

Requirements

Bachelor’s degree required.
Team player with strong organizational and relationship-building skills.
Ability to manage and prioritize multiple requests and tasks from a variety of sales representative partners.
Problem-solving and troubleshooting skills.
Strong verbal and written communication skills.
Proficiency with Microsoft Office products.

Nice To Haves

Two or more years of online healthcare marketing and/or sales development experience.

Responsibilities

Provide strategic guidance on constructing audiences relevant to brand needs, using a strong understanding of Medscape’s targeting capabilities.
Understand and manipulate data to support marketing audience construction and analysis.
Maintain thorough knowledge of the technical details and strategic positioning of Medscape’s product suite.
Understand the Salesforce process to ensure clear communication and transfer of information to program execution teams.
Coordinate and manage internal teams to address custom requests.
Serve as a liaison between the sales force and internal departments, including Sales Planning, Business Intelligence, Client Services, and Program Marketing, to create and communicate presale and sold-deal information.