Associate, Strategy & Corporate Development

Tonal • New York, NY

3d • $130,000 - $160,000

About The Position

Tonal is seeking a fitness-minded Associate to join its Strategy & Corporate Development team. The role combines long-term strategic planning, partnerships, and high-priority business analysis. The Associate will work with senior leadership on initiatives that shape the company’s direction, including market expansion, competitive positioning, partnership evaluation, and new business opportunities. The position suits an analytical, independent team player who is comfortable with ambiguity and a fast-paced environment.

Requirements

• At least 3 years of experience in a highly analytical and strategic role, such as investment banking, private equity, growth equity, management consulting, corporate strategy, or corporate development.
• Proficiency in financial modeling, valuation, and financial analysis.
• Demonstrated ability to solve complex, ambiguous, and analytically challenging problems.
• Excellent verbal and written communication skills, including the ability to turn complex analysis into clear, executive-ready narratives.
• Ability to work independently and effectively in a fast-paced, resource-constrained, and fluid environment.
• Willingness to take ownership of projects, accept greater responsibility, and contribute to overall goals.
• Strong stakeholder management skills and comfort working directly with senior leadership.
• Passion for fitness and wellness, and curiosity about Tonal’s business and the broader consumer, fitness, and technology landscape.
• Bachelor’s degree required.

Nice To Haves

• Top academic record.
• Experience with three-statement models, DCF, scenario analysis, and unit economics.
• Experience manipulating datasets and deriving insights using tools such as Excel, Looker, or DataBricks.
• Ability to communicate complex concepts and analysis using Microsoft Excel and Google Suite.
• Strong research skills and ability to independently analyze growth opportunities and industries.
• Experience working in or covering consumer hardware, health and wellness, or subscription businesses.
• Exposure to strategic partnership or business development processes.

Responsibilities

• Assist with data- and research-driven initiatives to develop Tonal’s short- and long-term strategy.
• Synthesize and analyze quantitative and qualitative research and datasets to develop insights, hypotheses, implications, and recommendations.
• Conduct market and competitive research across consumer hardware, fitness, wellness, and adjacent technology.
• Build financial models and business cases to evaluate strategic options, new market opportunities, and investment decisions.
• Create analyses and negotiation support, working with internal and external partners to structure and execute transactions.
• Support strategic partnership processes from sourcing and evaluation through financial modeling and internal recommendation materials.
• Partner on projects involving product development, product pricing, new revenue opportunities, and acquisition or investment target identification.
• Collaborate with Finance, Product, Revenue, Operations, and other teams to develop and pressure-test strategic frameworks.
• Help frame and communicate conclusions through board materials, executive presentations, and strategic memos.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level