Associate Social Strategist

GoodApple•New York, NY

10d•$60,000 - $60,000•Hybrid

About The Position

The Associate Social Strategist is responsible for leading the day-to-day function of paid social campaigns and guiding their strategic direction across platforms including Meta, Reddit, TikTok, Pinterest, and LinkedIn. Collaborating with Social Strategists, they control daily work functions while developing their strategic skillset and social platform acumen. The associate plays a key role in ensuring error-free ad launches, managing campaign budgets, and crafting reporting insights to share with clients. The goal is to master core functions of social media campaign management, build a strong foundation of technical and strategic knowledge, and develop client-facing written and verbal communication skills.

Requirements

Organized with strong attention to detail
Thrives in fast-paced environments
Proficient with numbers and basic Excel formulas
Manages deadlines effectively
Develops strong problem-solving skills
Proficient in Excel and Google Sheets, specifically with formulas and pivot tables
Candidates must be legally authorized to work in the United States. Good Apple is unable to provide employment visa sponsorship for this position.

Nice To Haves

Growing knowledge of ad tools on key social platforms, primarily Meta, TikTok, LinkedIn and Reddit

Responsibilities

Assists in the research, strategy, and planning of paid social media campaigns
Conveys how social media channels fit into a larger media strategy to achieve client goals
Understands and has a growing knowledge of ad tools on key social platforms, primarily Meta, TikTok, LinkedIn and Reddit
Leads creative review, ad trafficking, and campaign setup, with a focus on upholding best practices
Manages campaign budgets and monitors for shifts in performance
Analyzes data from various ad platforms and measurement partners
Drafts reporting comments that tell a story, explaining key findings, their importance, and actionable next steps.
Manages deadlines effectively and communicates with the team on the status of deliverables