Associate Product Marketing Specialist
About The Position
This role executes global Product Marketing strategy for the Healthy Buildings group, tracking marketing investments and results for continuous improvement. The specialist collaborates with Product Marketing leads to understand the competitive landscape and drive demand in line with business goals. They execute client acquisition and retention strategies to drive business growth and support market and trend research efforts to identify new opportunities and ensure products and messages are properly targeted. The role involves gathering insights to influence business decisions and shape Product Marketing strategy, and working with guidance to craft compelling content to drive product awareness and purchase, as well as to ensure sales teams have the knowledge required to effectively sell product offerings. A key aspect is partnering with sales to foster a continuous feedback loop. The role also contributes to business success by performing other tasks as required, and requires adherence to the Underwriters Laboratories Code of Conduct and all physical and digital security practices.
Requirements
- Understanding of the competitive landscape.
- Ability to drive demand in line with business goals.
- Skills in client acquisition and retention strategies.
- Market and trend research capabilities.
- Ability to gather insights to influence business decisions.
- Ability to shape Product Marketing strategy.
- Ability to craft compelling content for product awareness and purchase.
- Ability to create content for sales enablement.
- Partnership with sales teams.
- Adherence to Underwriters Laboratories Code of Conduct.
- Follow all physical and digital security practices.
Responsibilities
- Executes global Product Marketing strategy for our Healthy Buildings group.
- Tracks marketing investments and results for continuous improvement.
- Collaborates with Product Marketing leads to understand the competitive landscape and drive demand in line with business goals.
- Executes client acquisition and retention strategies to drive business growth.
- Supports market and trend research efforts to identify new opportunities and ensure products and messages are properly targeted.
- Gathers insights to influence business decisions and shape Product Marketing strategy.
- Works with guidance to craft compelling content to drive product awareness and purchase.
- Works with guidance to create compelling content to ensure that sales have the knowledge required to effectively sell product offerings.
- Partners with sales to foster continuous feedback loop.
- Contributes to business success by performing other tasks as required.
- Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
