Product Marketing Specialist

OEC

4d • Hybrid

About The Position

Supports marketing efforts related to strategic communication of company products to help drive qualified lead generation, product sales and adoption, and customer retention. Collaborates withing marketing and across internal teams to execute on a variety of marketing communication plans and campaigns targeted to prospective and current customers, media, and trade publications, and develop innovative programs that drive demand.

Requirements

• At least 1 year of experience writing technical, web or newspaper content and coordinating marketing projects in business-to-business marketing.
• Strong interpersonal skills, with the ability to establish collaborative working relationship across internal and external stakeholders.
• Excellent business and creative writing skills.
• Excellent time management and organization skills and can multi-task in a fast-paced environment with a focus on achieving high-quality results.
• Can quickly learn and gain an in-depth understanding of OEC products and their value proposition in a way that resonates with the audience and clearly articulate how we solve our buyers’ problems.
• Basic understanding of, or ability to learn and understand, the competitive landscape.
• Can apply principles of logical thinking to define problems, collect data, establish facts, identify patterns, draw valid conclusions on what’s working and what isn’t, and offer recommendations for continuous improvement.

Responsibilities

• Coordinates and operates webinars, executes scheduled customer communications, creates and sends marketing messages via email or within OEC applications, and maintains assigned landing pages.
• Identifies qualified leads from marketing activities and coordinates the follow-up process with Sales.
• Executes customer interview process for testimonials including, but not limited to, interviewing customers, drafting testimonials, documenting customer feedback, and maintaining a bank of customer testimonials for use in presentations, advertisements, e-newsletters and emails.
• Writes product-related materials that inform/educate prospective and current customers, including, but not limited to sell sheets, flyers, presentations, letters, emails, web pages, newsletters, social media, webinars and other materials for assigned target areas.
• Collaborates with product management to develop product positioning and messaging that resonates with targeted buyer personas.
• Understands and documents the buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make; drives changes to the company’s sales and marketing processes based on what is learned.
• Develops a marketing plan for assigned products in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers as well as the acquisition of new customers.
• Delivers foundational product/solution content and collateral, including customer presentations, product collateral, videos, use cases, case studies and value visualization ROI.
• Assesses the effectiveness of marketing programs that support targeted products and develops and provides recommendations to management that will drive and improve outcomes.
• Plans the launches of net-new products and releases of existing products, manages the cross-functional implementation and deliverables of the project plan, and leverages appropriate teams for execution.

Benefits

• flexibility - whether it's remote work or a hybrid or in-person role
• strong sense of camaraderie and community
• empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level