Associate Product Manager, Commercialization

Rehlko•Glendale, WI

2d•$89,800 - $114,100

About The Position

The Associate Product Manager, Commercialization, supports Rehlko’s Home Energy team by leading commercialization processes and go-to-market strategies for new product launches. The role manages prelaunch, launch, and postlaunch deliverables, cross-functional meetings, and execution alignment to ensure market readiness. Success depends on close collaboration with product management, supply chain, marketing, training, channel, demand generation, and sales teams. The position also supports category business objectives, including sales growth, new product vitality, and market share growth. It coordinates commercialization timelines, assets, budgets, market activations, product forecasts, launch communications, and sales tools. Travel of up to 25% is required for customer visits, trade shows, and manufacturing plant support.

Requirements

Bachelor’s degree in Management, Marketing, Business, or a related field.
3–5 years of experience in commercialization, product management, product marketing, channel marketing, or brand marketing.
Proven leadership capabilities, strong strategic thinking, and a proactive, results-oriented mindset.
Track record of delivering measurable business results and driving initiatives to completion.
Strong understanding of go-to-market strategy, new product development, forecasting, product planning, and commercialization processes.
Excellent organizational, planning, and project management skills, including the ability to manage multiple priorities in a fast-paced environment.
Creative and analytical thinking, with strong critical-thinking, problem-solving, and decision-making abilities.
Ownership, accountability, and initiative, with the ability to move projects forward and identify effective solutions.
Excellent written, verbal, presentation, and interpersonal communication skills for engaging internal and external stakeholders at all levels.
Strong customer relationship management, networking, and relationship-building capabilities.
Advanced proficiency in Microsoft Office Suite, including PowerPoint, Excel, and Word.
Professionalism, technical competence, collaboration, energy, and commitment to excellence.
Authorization to work in the United States without requiring sponsorship now or in the future.

Responsibilities

Lead the commercialization launch process, cross-functional alignment, and milestones to support successful market launches.
Collaborate with product management to develop product and consumer value propositions that inform messaging.
Work with product managers and product owners on go-to-market strategies for new product launches.
Deliver category business objectives, including sales growth, new product vitality, and market share growth.
Schedule and lead cross-functional commercialization meetings and related go-to-market activities.
Manage and align commercialization needs, asset timelines, go-to-market budgets, and market activations with cross-functional stakeholders.
Create and communicate product overviews describing key features, benefits, and differentiators.
Own and communicate the new product launch calendar.
Collaborate with channel, demand generation, and sales organizations on product needs, samples, training, and other requests for new product introductions.
Partner with channel and demand teams on load-in quantities and monthly forecasts for new product launches.
Create internal and external communications highlighting new product launches and sales tools.
Travel up to 25% for customer visits, trade shows, and manufacturing plant support.