Associate Product Manager, Commercialization

Rehlko•Glendale, WI

About The Position

Rehlko’s Home Energy team is seeking an Associate Product Manager, Commercialization to manage commercialization across the Home Energy business. The role leads the process and go-to-market strategy for new product launches, coordinating prelaunch, launch, and postlaunch deliverables, cross-functional meetings, and execution to ensure market readiness. Success depends on collaboration with product management, supply chain, marketing, training, channel, demand generation, and sales teams. The position supports category business objectives, including sales growth, new product vitality, and market share growth. Travel of up to 25% is required for customer visits, trade shows, and manufacturing plant support. Applicants must be authorized to work in the United States without current or future sponsorship.

Requirements

Bachelor’s degree in Management, Marketing, Business, or a related field.
3–5 years of experience in commercialization, product management, product marketing, channel marketing, or brand marketing.
Proven leadership capabilities, strategic thinking, and a proactive, results-oriented mindset.
Track record of delivering measurable business results and successfully driving initiatives to completion.
Strong understanding of go-to-market strategy, new product development, forecasting, product planning, and commercialization processes.
Excellent organization, planning, and project management skills, including the ability to manage multiple priorities in a fast-paced environment.
Creative and analytical thinking, critical thinking, problem-solving, and decision-making abilities.
Ownership, accountability, and initiative, with the drive to advance projects and identify effective solutions.
Excellent written, verbal, presentation, and interpersonal communication skills, including the ability to engage stakeholders at all organizational levels and externally.
Strong customer relationship management, networking, and relationship-building capabilities.
Advanced proficiency in Microsoft Office Suite, including PowerPoint, Excel, and Word.
Professionalism, technical competence, collaboration, energy, and commitment to excellence.
Authorization to work in the United States without requiring sponsorship now or in the future.
Ability to travel up to 25% for customer visits, trade shows, and manufacturing plant support.

Responsibilities

Lead the commercialization launch process, cross-functional alignment, and milestones to support successful market launches.
Collaborate with product management to develop product and consumer value propositions that inform messaging.
Work with product managers and product owners on go-to-market strategies for new product launches.
Deliver category business objectives, including sales growth, new product vitality, and market share growth.
Schedule and lead cross-functional commercialization meetings and related go-to-market activities.
Manage and align commercialization needs, asset timelines, go-to-market budgets, and market activations with cross-functional stakeholders.
Create and communicate product overviews covering key features, benefits, and differentiators.
Own and communicate the new product launch calendar.
Collaborate with channel, demand generation, and sales organizations on product needs, samples, training, and other requests supporting new product introductions.
Partner with channel and demand teams on load-in quantities and monthly forecasts for new product launches.
Create internal and external communications highlighting new product launches and sales tools.