Associate Product Manager

TransCore • Peachtree Corners, GA

10d • Onsite

About The Position

TransCore, a subsidiary of ST Engineering, is seeking an analytical, motivated Associate Product Manager for its Marketing team. This entry-level position is based in the Atlanta, Georgia office and is designed for recent graduates and emerging professionals interested in technology, business, engineering, transportation, and digital product development.

The Associate Product Manager works with Product Managers and cross-functional partners—including Engineering, Architecture, Design, Customer Operations, Sales, Marketing, and Customer Success—to help define, build, launch, and improve mobility solutions. The role provides exposure to the full product lifecycle, from customer discovery and market research through requirements definition, delivery, launch, adoption, and continuous improvement.

The APM program offers mentorship, structured development, and cross-functional experience in product strategy, customer discovery, analytics, engineering collaboration, commercialization, and market execution. Successful participants have a defined career path toward Product Manager, Senior Product Manager, and broader product leadership opportunities.

Requirements

• Bachelor's degree in Engineering, Computer Science, Business, Information Systems, Economics, or a related field.
• 0–5 years of professional experience.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent written, verbal, and presentation skills.
• Ability to organize and synthesize complex information into actionable recommendations.
• Proficiency with Microsoft Office Suite, particularly PowerPoint and Excel.
• Demonstrated curiosity, initiative, and a continuous learning mindset.
• Ability to collaborate effectively within cross-functional teams.
• Able and willing to travel occasionally based on business needs.

Nice To Haves

• Internship, co-op, academic project, or professional experience in product management, engineering, software development, consulting, analytics, business analysis, transportation, mobility, or SaaS environments.
• Exposure to Agile product development methodologies.
• Experience working with data analysis, reporting, or visualization tools.
• Familiarity with product management tools such as Azure DevOps, Jira, Confluence, Figma, or Miro.
• Interest in transportation technology, smart cities, mobility, AI, payments, digital platforms, or infrastructure technology.

Responsibilities

• Conduct market, customer, and competitive research across transportation, mobility, payments, SaaS, and technology markets.
• Analyze customer needs, user behaviors, industry trends, and emerging technologies.
• Assist with customer interviews, product discovery activities, and voice-of-customer initiatives.
• Support development of market segments, personas, job-to-be-done analyses, and ideal customer profiles.
• Gather and synthesize feedback from customers, sales teams, customer operations, and industry partners.
• Support Product Managers in defining product vision, roadmap priorities, and business cases.
• Help identify market opportunities and customer problems worth solving.
• Assist in evaluating new products, features, partnerships, and growth opportunities.
• Conduct competitive benchmarking and product differentiation assessments.
• Contribute to roadmap planning and portfolio prioritization discussions.
• Translate business and customer needs into user stories and functional requirements.
• Assist in developing acceptance criteria, workflows, and use cases.
• Support backlog management, sprint planning, and agile development activities.
• Participate in feature reviews, testing activities, and release readiness efforts.
• Track product enhancements and coordinate follow-through across teams.
• Analyze product performance, adoption trends, customer behavior, and operational metrics.
• Build dashboards, reports, and data-driven insights to inform product decisions.
• Support experimentation, pilot programs, and feature validation efforts.
• Assist in developing success metrics and KPIs for products and features.
• Conduct financial and business analysis to support prioritization and investment decisions.
• Partner with Product Marketing to support product launches and go-to-market activities.
• Help coordinate launch readiness across Product, Engineering, Sales, Customer Success, Operations, and Support.
• Assist in developing product documentation, release communications, and training materials.
• Support customer onboarding, pilot deployments, and adoption initiatives.
• Work closely with Engineering, Architecture, UX, Marketing, Operations, Finance, and Sales teams.
• Communicate product priorities, requirements, and progress effectively.
• Support executive presentations, planning sessions, and business reviews.
• Build strong relationships with stakeholders across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level