Associate, Planning

Adelphi Group•Los Angeles, CA

3d•Hybrid

About The Position

The Associate, Media Planning is an entry-level position supporting the media planning process. The role involves learning media-planning fundamentals and how media can help achieve client business objectives, while supporting planning teams working with leading brands. The ideal candidate is energetic, proactive, detail-oriented, and passionate about advertising. The role supports the creation of omnichannel media plan recommendations informed by qualitative and quantitative inputs, research, consumer insights, and budget allocations. It also involves maintaining tactical plan materials, collaborating with internal and cross-functional teams, developing knowledge of media trends and planning tools, and learning campaign reporting and analysis. UM describes itself as a global media network within the Omnicom family, operating in over 100 countries with more than 3,000 people.

Requirements

Ability to quickly learn proprietary tools and processes.
Positive attitude that complements UM's culture.
Strong written and oral communication skills.
Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
Ability to manage time effectively and work in a fast-paced environment.
Exceptional attention to detail, organizational and analytical skills, creative thinking, and problem-solving skills.
Proven ability to work independently and as part of an integrated team.

Responsibilities

Develop understanding of client businesses and best practices in client service excellence.
Learn to translate data points into insights that substantiate recommendations against business goals.
Support timely management of client requests.
Attend and participate in agency brainstorming sessions to generate creative and compelling ideas.
Stay curious about the media ecosystem and develop perspectives on trends and opportunities for the agency.
Maintain professional decorum and build positive rapport with internal and external contacts.
Participate in departmental projects, including new business, as requested.
Support creation of omnichannel media plan recommendations across TV, print, radio, digital, out-of-home, and emerging media, using qualitative and quantitative inputs.
Compile research data to help ensure client campaigns reach intended audiences.
Develop mastery of syndicated research sources, planning tools, and media math.
Use qualitative and quantitative research to develop consumer insights and budget allocations.
Develop and maintain accurate tactical media-plan components, including flow charts, spreadsheets, and budget summaries.
Collaborate with internal and cross-functional teams to keep projects on track and deliverables accurate.
Keep up to date with media and technology trends.
Develop strategic points of view on media partner offerings and technology in relation to client objectives.
Learn how campaign reporting and analysis are conducted.