Associate, Planning

dentsu•Detroit, MI

6d•Hybrid

About The Position

The Associate, Planning provides support to the senior team and takes responsibility for administrative tasks that help campaigns run smoothly. The Media Planner serves as the daily focal point for assigned accounts, reports to a Senior Associate or Manager, and stewards tactical communications planning. The role provides mid-level recommendations to the senior media team and clients, maintains day-to-day responsibility for assigned accounts, and develops an understanding of clients’ business and marketing goals. The position supports communications planning and client relationships, including creating and maintaining plans, flowcharts, guidelines, testing plans, analyses, and reports; evaluating media opportunities; compiling competitive and consumer information; managing daily client interactions; and coordinating with internal and external teams. The role may oversee Assistant Communication Planners and participate in client and vendor meetings. Dentsu’s working approach combines flexibility with in-person collaboration. Employees within commuting distance of hub offices—including Detroit—are expected to work from the office three days per week, subject to location-specific arrangements and business needs. Employees outside commuting range may be designated remote depending on the role and business needs, and employees may need to attend an office as required by the company or clients.

Requirements

Bachelor’s degree.
0–2 years of integrated media planning experience and familiarity with the media process.
0–2 years of experience with analytical and online research tools such as Nielsen, @Plan, and AdRelevance.
Interest in and familiarity with media planning.

Responsibilities

Support the senior team and handle administrative tasks to help campaigns run smoothly.
Steward the tactical communications planning process and provide mid-level recommendations to the senior media team and client.
Maintain daily responsibility for assigned accounts and understand clients’ business and marketing goals.
Aid in creating client media communication plan goals.
Create and maintain media plans, flowcharts, buying guidelines, testing plans and results analyses, budget summaries, plan delivery, and reports.
Contribute to communication opportunities relevant to assigned brands or categories.
Write points of view and evaluate new media types and outlets.
Support the Communications Planning Supervisor in collecting and evaluating syndicated consumer and media usage information.
Compile competitive market and media information for each brand or category.
Support ACPD/CPS as a facilitating contact point for clients’ internal media staff and as the primary contact point for client brand staff when media issues are discussed.
May oversee Assistant Communication Planners’ work and ensure deliverables are error-free before submission to supervisors or clients.
Manage daily client interactions and handle client expectations and deliverables.
Assist the Supervisor in advising clients on integrating media into advertising and marketing programs.
Assist the Supervisor in growing business opportunities within current clients.
May inform clients and the team of new opportunities or issues.
Participate in and, where appropriate, lead face-to-face client and vendor meetings.
Build relationships with internal and external teams.
Produce well-considered ideas and solutions.