Associate, Planning

dentsu•Detroit, MI

5d•Hybrid

About The Position

The Associate, Planning provides support to the senior team and takes responsibility for administrative tasks that help campaigns run smoothly. As the daily focal point for assigned accounts, the role stewards tactical communications planning and provides mid-level recommendations to the senior media team and clients. The Associate maintains daily responsibility for assigned accounts and is expected to understand clients’ overall business and marketing goals. The role reports to a Senior Associate or Manager. It supports communications planning and client relationships, and may oversee Assistant Communication Planners’ work. Dentsu’s working approach combines flexibility with in-person collaboration. Employees within commuting distance of a hub office are generally expected to work from the office three days per week, except Los Angeles employees, who are expected in the office two days per week. Employees outside commuting range may be designated remote depending on the role and business needs; employees may need to attend an office to meet company or client needs.

Requirements

Bachelor’s degree.
0–2 years of integrated media planning experience and familiarity with the media process.
0–2 years of experience with analytical and online research tools such as Nielsen, @Plan, and AdRelevance.
Interest in and familiarity with media planning.

Responsibilities

Aid in creating client media communication plan goals.
Create and maintain media plans, flowcharts, buying guidelines, testing plans and results analyses, budget summaries, plan delivery, and reports.
Contribute to communication opportunities relevant to assigned brands or categories.
Write points of view and evaluate new media types and outlets.
Support the Communications Planning Supervisor in collecting and evaluating syndicated consumer and media usage information.
Compile competitive market and media information reports for each brand or category.
Support ACPD/CPS as a facilitating contact point for clients’ internal media staff and serve as the primary contact point for client brand staff when media issues are discussed.
May oversee Assistant Communication Planners’ work and ensure deliverables are error-free before submission to supervisors or clients.
Manage daily client interaction and handle client expectations and deliverables.
Assist the Supervisor in advising clients on ways to integrate media into advertising and marketing programs.
Assist the Supervisor in growing business opportunities within current clients.
May inform clients and the team of new opportunities or issues.
Participate in and, when appropriate, lead face-to-face client and vendor meetings.
Build relationships with internal and external teams.
Produce well-considered ideas and solutions.