Associate Outreach Leader

Hopscotch Primary Care•Asheville, NC

13d•Hybrid

About The Position

As the Associate Outreach Leader Associate, you will serve as a key member of Hopscotch Primary Care's Outreach team, supporting patient growth and community engagement efforts across assigned clinics and territories. This role combines community outreach, event coordination, grassroots relationship management, and prospective patient engagement to help increase awareness of Hopscotch Health and connect eligible patients to care. This role plays a highly visible role within the community and serves as a trusted ambassador of the Hopscotch brand. You will build relationships with local organizations, support community events and clinic open houses, educate prospective patients about Hopscotch services, and help guide individuals through the patient enrollment journey. This role works collaboratively alongside Outreach Leaders (OL), clinic teams, marketing, and patient engagement teams to maximize community presence and support patient acquisition efforts. The Associate Outreach Leader is not a direct report to the OL; however, the two roles work closely together to align outreach activities, coordinate territory coverage, and support shared growth goals. This role is ideal for someone who enjoys building relationships, engaging with seniors and community organizations, coordinating events, and helping patients navigate healthcare access in a fast-paced and mission-driven environment.

Requirements

high school diploma or equivalent
valid driver's license
U.S. work authorization
ability to travel locally throughout assigned territory
comfort using Microsoft Office and CRM systems

Nice To Haves

1–3 years of healthcare outreach, community engagement, sales support, event coordination, or customer service experience
experience working with Medicare or senior populations
event planning or community engagement experience
CRM/Salesforce experience

Responsibilities

Build and maintain relationships with grassroots community organizations — senior centers, housing communities, faith-based organizations, nonprofits, community centers, and local civic groups not currently managed by the OL
Represent Hopscotch Primary Care professionally within the community and serve as a trusted point of contact for prospective patients and community stakeholders
Educate community members on Hopscotch services, providers, and the value-based care model, and conduct outreach activities to increase awareness and engagement
Maintain recurring touchpoints with community organizations to support long-term engagement and collaboration
Co-lead, coordinate, or independently support outreach events including health fairs, educational seminars, senior community visits, and grassroots engagement opportunities
Support planning and execution of clinic open houses, including venue preparation, outreach materials, staffing coordination, setup, and follow-up activities
Greet and engage prospective patients during events, capture attendee information, and conduct timely follow-up to support conversion
Conduct on-site enrollment activities or schedule follow-up appointments when appropriate, and provide post-event reporting on attendance and outcomes
Actively identify and engage eligible Medicare and Value-Based Care (VBC) patients within assigned communities through calls, texts, email, and in-person interactions
Assist prospective patients with scheduling appointments and navigating the enrollment process
Conduct timely follow-up with prospective patients generated through outreach, events, referrals, and inbound inquiries to improve conversion and retention
Support patient onboarding and re-engage inactive or unresponsive prospective patients when appropriate
Coordinate outreach calendars, event schedules, and community activities with Outreach Leaders and internal teams to maximize coverage and minimize duplication
Share event feedback, community insights, and outreach learnings during regular collaboration meetings
Partner with clinic teams, marketing, and patient engagement teams to support outreach campaigns and patient growth initiatives
Track outreach activities, event participation, patient engagement efforts, and follow-up outcomes
Enter and maintain accurate documentation within Salesforce and other business systems
Maintain outreach calendars, event preparation timelines, and outreach inventory/materials, and support reporting and operational readiness