Associate Merchandising Manager, DTC

New Balance•Boston, MA

4d•Hybrid

About The Position

Work with the Sr. Merchandising Manager, NA DTC Footwear to create and maintain multi-season directed product assortments of New Balance Performance Footwear (Running and Field of Play), that serve US DTC channels and consumers across NB.com, Inline and Outlet B&M, and deliver on key strategic Brand initiatives and performance KPIs. Work in close partnership with Commercial Buying and Planning team colleagues to validate line architecture and assortment shape/share and to ensure directed assortment (DA) execution. Contribute to the planning and execution of Merchandising-related go-to-market deliverables and stage-gates in partnership with the Regional Business Unit Merchants (RBU) and Key Account Merchants (KAM).

Requirements

3+ years related product management or merchandising experience with 5+ years professional experience
Bachelor’s degree or equivalent Retail/industry experience / Athletic market footwear preferred
System savvy (VibeIQ Merchandising)
Proficient in Excel and PowerPoint
Strong planning, organization, and follow-through a must
Relevant branded industry knowledge/interest
Analytical / problem solving skills
Strong cross-functional collaborator and ability to work within a matrixed organization and a level of ambiguity

Responsibilities

Adopt and adapt Global and Regional performance footwear product assortments to meet and exceed region and channel goals.
Act as liaison/point of contact for Running Event assortment communication and feedback.
Establish directed assortments (DA’s) that deliver right product, right time, right place, right quantities by channel.
Balance the ‘art and science’ of End-to End merchandising incorporating sell-in/sell-thru data analysis with future-facing Brand directed consumer/trend insights.
Contribute to regional seasonal Footwear strategies and priorities as applicable.
Advocate for DTC assortment needs through RBU and KAM collaboration.
Ensure retail-peak-aligned, compelling head-to-to-toe consumer experience through cross category / cross functional partnership.
Actively manage and communicate assortment modifications, ensuring data integrity and best in class execution.
Serve DTC commercial team stakeholders as go-to point of contact for category assortment-related needs.