Manager, DTC GTM

SharkNinja•Needham, MA

4d•Onsite

About The Position

SharkNinja is a global product design and technology company. We are looking for a GTM Manager to own the end-to-end go-to-market process for new product launches and campaign delivery. This is a cross-functional role sitting at the heart of how SharkNinja brings new products and campaigns to market - connecting on-site merchandising, CRM, affiliates, paid media and social commerce into a single, coherent launch plan ensuring teams are aligned with each other and the wider business, briefed, and moving in the same direction at the right time.

Requirements

3+ years of experience in ecommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review
Proven track record of planning and executing NPD and multi-channel digital campaigns with strong commercial returns (ROI/ROAS).
Strong understanding of DTC ecommerce - how products are launched, merchandised, and promoted online
Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM, affiliates and TikTok Shop)
Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent
Proficient analytical skills, and experience with analytical tools such as GA4, PowerBI or equivalent
Proven ability to manage cross-functional projects with multiple stakeholders and competing deadlines
A strategic thinker who can simultaneously hold the big picture and obsess over the details.
Excellent written and verbal communication, able to tailor style to a diverse audience
Commercially minded and results-driven - relentlessly focused on ROI and never satisfied with 'good enough.'
Solutions-focused approach, a self-starter who takes ownership and drives the plan forward
Strong organizational skills and a bias for action
Ability to work independently, prioritizing multiple tasks without losing momentum
A natural collaborator who brings teams together and builds trust quickly, able to manage multiple stakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership
Inquisitive by nature - always asking 'why' and comfortable challenging the status quo to push for better ways of working
Able to keep a cool head under pressure when multiple launches are happening simultaneously and deadlines are non-negotiable

Nice To Haves

Background in consumer electronics, FMCG, or a product-led DTC brand (preferred)
Educated to degree level (preferred)
Experience working across multiple international markets (preferred)

Responsibilities

Organize, drive, and continuously improve Campaign & New product development (NPD) delivery and process workflows across all DTC touchpoints, acting as the central point of contact for Global GTM
Co-own the global GTM calendar and strategy, consolidating multiple inputs from various stakeholders, maintaining a clear, shared view of direction and launch status across all workstreams for NPD and campaigns, from early-stage planning through post-launch review
Set expectations, coordinate and influence all local channel team members effectively to drive planned campaigns through to execution, ensuring the team is aligned with each other and the wider business
Ensure all content is acquired from marketing teams in a timely manner to allow effective preparation and QA of on-site activity and channel activation
Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy
Build and maintain effective relationships with internal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution.
Champion a test-and-learn culture, building a playbook of GTM best practice from each launch cycle