DTC Account Manager (Remote)

Blue Wheel Media•Chicago, IL

7d•Remote

About The Position

Blue Wheel is a digital commerce agency that provides integrated services from marketing and advertising to operational support and fulfillment. They help brands grow across various digital commerce platforms using proprietary technology. As they expand their direct-to-consumer practice, they are seeking an experienced Paid Media Account Manager. This role involves serving as the primary strategic partner and point of contact for a portfolio of DTC clients, managing client relationships, coordinating cross-functional teams, and ensuring the successful execution of paid media strategies across search, social, and programmatic channels. The position requires strong communication, project management, and strategic thinking skills, with a deep understanding of performance marketing components like campaign strategy, creative, audience targeting, and on-site experience. The ideal candidate will translate client business goals into actionable paid media strategies, monitor account performance, identify opportunities for improvement, and manage budget planning and forecasting. They will also ensure alignment across paid, owned, and earned channels, provide data-driven insights, and stay updated on industry trends. Collaboration with internal teams (Paid Media, Analytics, Creative) is crucial for successful strategy execution, timeline management, and identifying opportunities for account growth and revenue expansion. The role emphasizes proactive identification of client needs, upselling, and introducing new solutions.

Requirements

3–5 years of experience in digital marketing, paid media, or eCommerce account management.
Experience developing or contributing to paid media strategies and media plans across platforms such as Google, Meta, TikTok, and other digital channels; strong understanding of how budget allocation, targeting, and creative drive performance outcomes.
Experience managing or supporting paid media campaigns across search and social.
Previous experience in a client-facing account management role, ideally within an agency or consulting environment.
Strong understanding of performance marketing including campaign structure, audience strategy, creative testing, and performance analytics.
Proactive and detail-oriented, with a strong ability to connect the dots across media, creative, and on-site performance data to deliver cohesive, actionable insights.
Proven ability to manage multiple clients and projects simultaneously in a fast-paced environment.
Strong project management and organizational skills.
Ability to analyze performance data and translate insights into actionable recommendations.
Excellent communication and presentation skills.
Proficiency in Microsoft Excel, PowerPoint, and Canva.
Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
Agency or consulting experience is strongly preferred.

Nice To Haves

Experience managing budgets, forecasts, and performance reporting preferred.

Responsibilities

Serve as the primary point of contact for a portfolio of DTC clients, building strong relationships and acting as a trusted advisor on paid media strategy.
Lead regular client meetings, including performance reviews, strategic discussions, and quarterly business reviews.
Ensure high levels of client satisfaction through proactive communication, strategic recommendations, and clear performance insights.
Translate client business goals into actionable paid media strategies across platforms including Google, Meta, TikTok, and other emerging channels.
Monitor account performance and identify opportunities to improve efficiency, scale, and overall return on investment.
Budget planning and performance forecasting by leveraging historical data, platform insights, and scenario-based thinking to guide investment decisions and growth strategies.
Connect cross-functional teams to ensure strategies across paid, owned, and earned channels are aligned, cohesive, and driving toward shared client goals; translate these efforts into clear, digestible, and actionable recommendations.
Provide data-driven insights and recommendations based on performance trends, testing results, and platform dynamics.
Stay informed on platform updates and best practices across paid media and the broader digital marketing landscape as well as within the client's industry.
Coordinate closely with internal teams across Paid Media, Analytics, Creative, etc to ensure successful execution of client strategies.
Manage timelines, priorities, and deliverables across multiple accounts while ensuring work is delivered on schedule.
Identify opportunities to expand services and drive incremental growth for client accounts.
Contribute to internal best practices and knowledge sharing across the Paid Media team.
Proactively identify opportunities to retain and grow client revenue by uncovering gaps, recommending upsells, and introducing new solutions that align with client goals and broader business objectives.