Associate Media Planner

Blend360New York, NY
$20 - $25Remote

About The Position

Our client is a modern platform for out-of-home advertising — making it easier for brands and agencies to plan, buy, and measure OOH campaigns across thousands of vendors and formats. We move fast, operate lean, and hold ourselves to a high standard on every campaign we run. We're looking for a motivated OOH Media Planner to join our Planning team. You'll support the development and execution of out-of-home campaigns across a range of clients and verticals. This is a hands-on role for someone who's eager to grow their planning craft, sharpen their analytical skills, and become a power user of the platform.

Requirements

  • 1–3 years of experience in OOH or broader media planning
  • Familiarity with core OOH formats (billboards, transit, experiential, DOOH) and how they fit into a broader media mix
  • Working knowledge of audience and measurement tools (GeoPath, Nielsen, Google Analytics, or similar)
  • Strong organizational skills and comfort managing multiple deadlines at once
  • Clear communicator — in writing, in presentations, and across internal teams
  • Comfortable in spreadsheets and web-based planning platforms
  • Analytically curious, with an eye for data and performance metrics
  • Ability to work EST hours

Nice To Haves

  • Exposure to multi-channel campaign planning (digital + OOH)
  • Familiarity with campaign evaluation and attribution methodologies

Responsibilities

  • Support end-to-end OOH campaign planning, from audience research and market selection through to proposal delivery and execution
  • Build and maintain campaign plans, cost schedules, and performance summaries using internal tools
  • Research target audiences and analyze their characteristics, behaviors, and media habits
  • Collaborate with account managers, clients, and creative teams to align on objectives and strategies
  • Become a proficient user of the clients planning platform, and surface product feedback to senior team members
  • Manage relationships with OOH media vendors and support negotiations under the guidance of senior planners
  • Juggle tasks across multiple active campaigns simultaneously, meeting internal and client deadlines
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