Associate Media Director, Healthcare

Power Digital

6h•Hybrid

About The Position

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

Requirements

6-8+ years of Paid Media experience
Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM per month.
Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
Extensive experience in campaign management & strategy across Google & Bing platforms (Search, PMAX, Demand Gen, Youtube, Video, etc.).
Experience with full funnel strategy, lead generation, driving brand awareness and measuring incremental lift.
Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus).
Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
Team management, delegation, and development experience.

Nice To Haves

GA4 knowledge

Responsibilities

Successful end-to-end management & strategic oversight of designated paid media accounts
Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
Manage a team of 2-3 Media Supervisors, who themselves manage 1 Senior Media Manager each, guiding work, delegating tasks & working to develop their strategic & technical skillsets, and evaluating performance and sentiment through Power’s Nova platform.
Work with Client Service Managers & the Group Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
Continually work to learn new strategies, test new platforms & expand our Healthcare division's paid media offerings.
Function as the primary point of contact and escalation both internally & externally for all ‘owned’ accounts, responsible for the performance of accounts.
Generate reports, write insights, & communicate with the client for designated accounts.
Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.
Full ownership of Paid Media strategy for assigned accounts, working with the Group Media Director as needed.
Drive strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
Design & deploy tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
Continuously test, verify, and improve full-funnel structures.
Helping to develop effective use of AI tools to streamline workflows and improve performance.
Other applicable or related duties as assigned.
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives